Closed Captions and Subtitles
YouTube can be absolutely wonderful for a million and one things. As they say, a picture can say a thousand words, so imagine how many words a video can save in spoken or written text (Forrester Research has shown that a one minute video is worth 1.8 million words).
There is one slight downside with YouTube videos and that’s the Closed Captions within automated subtitles. Are you aware that they can sometimes be automatically transcribed to quite unusual and sometimes rather embarrassing words? It would be safe to assume that once your programme is loaded and published beautifully, you can get on with the rest of your day. Right?
It could be that the presenter or speaker has an accent or that the name of a product or service is a bit unusual that the automated subtitles results prove to be … ahem …. amusing!
Unless you’re incredibly au fait with YouTube, once your video is ready and published, for many it becomes an afterthought that some of those automated subtitles or closed captions are actually incorrect. Not only does the spelling require fixing, so will the punctuation as there no full stops or capital letters in automatic subtitles and closed captions.
About 85% of users watch video without sound, so proper and accurate subtitles are vital. Plus anyone with a hearing difficulty or poor speakers / headphones won’t miss out on understanding your video message.
As a marketer, it’s a continual task to be long standing friends with the famous search engines. Your digital marketing and SEO needs constant attention, monitoring, updating and refreshing. Video captions are as important as any other written content. Using keywords will improve your SEO and the ranking of your website.
Here is a step by step guide on how to edit the subtitles and closed captions on your existing YouTube videos:
Open your YouTube channel dashboard, and click ‘edit’ on your chosen video thumbnail.
Depending on your browser, the Subtitles / CC button may be at the top or bottom of your screen along with Info & Settings, Enhancements, Audio, End screen & Annotations and Cards.
If your video has not already been amended, you’ll see the Automatic version is published if subtitles or closed captions has been turned on. Click on this button.
You can either go straight to the timeline where you know the error is or watch and correct as you go by clicking on ‘Edit’ at the top of the screen.
Publish edits once you are happy with all the changes.
The team at Take One TV has the expertise to work with you from the very outset of a video recording to showing you how to optimise your video to its finished product. We’ll have a script ready and can ensure the subtitles and closed captions are spelt correctly and free of grammatical errors.