Video for Education
As we all know, there are so many reasons and uses for video. Whether it’s to sell a product, to raise awareness, to entertain people or to educate people. You can make a video about almost anything you want these days; how to get rid of rust effectively, what you need to know about Wills and Trusts, what the best golf clubs look like, the list is endless. However, throughout this particular blog I am going to be discussing the benefits of video, and how it can be used more within education.
Research done by Hootsuite has shown that the average person in the UK spends around 5 hours 51 minutes online per day, whether it’s on a phone, tablet or PC. And further research found that one third of our online activity is spent watching videos. So why not take this opportunity to help further educate people? There are plenty of resources and websites out there that can help people study, for example... CBeebies , Nickelodeon , BBC Bitesize, the online learning college, National Learning Trust and The Open University, just to name a few. And all of these resources range from primary level education all the way to University degrees, so there is a big audience and a wide range of people you could be interacting with.
Why choose Video to help Educate?
People remember roughly 90% of what they see in a video, this is because a video is an all rounded experience and visuals are more memorable in comparison to just reading text. People only remember about 10% of what they read, so by turning a paragraph into a video, your students are more likely to remember more of the information... Maybe I should have made this a video!
Videos can be more accessible and more inclusive than text. Around 4 billion people have access to the internet world wide, so take advantage of that by posting your videos on your website and social media - if you have any - so that you can reach more people in more destinations. Take Salman Khan for example, creator of ‘Khan Academy’ https://www.khanacademy.org/about a not-for-profit online organisation that generates educational videos on a range of subjects in more than 36 different languages. He has more than 10 million subscribers to his website worldwide.
How to make your Videos more Inclusive
There are a few ways in which you can make your videos more inclusive too; you could add subtitles so that people with hearing difficulties don’t miss out, or even localise your video; did you know that around 466 million people worldwide have hearing difficulties? And, 50,000 children in the UK have hearing loss. That’s 50,000 children who may struggle to understand your video if there aren’t any subtitles. To learn how you can put subtitles on your YouTube videos, watch our YouTube videos ‘Demonstration for amending or adding YouTube subtitles’
Localising your Video
Another way a video can be even more inclusive is if you localise your video. By this I mean adding subtitles in another language or creating a voice over in another language, making it easy for people to understand the video in their local language. This won’t apply to everyone, but take the Open University as an example: there are over 7,000 students studying with The Open University overseas; or Gladstone Primary School in Peterborough, where none of the students speak English as a first language.
VIDEO - Importance of video localisation
If someone sees a video but it isn’t in their own language then there is a 70% chance they won’t watch the video. So if you have many or some students who don’t speak English as a first language, then it is best to add subtitles in another language as an option for them. Here is an example of a video we did with ‘Our Lady of Lourdes Primary School’
If you don’t have the facilities or are not allowed to show educational videos in the classroom then maybe consider setting video homework. Watching a video may seem like easy homework, but it is actually a good way to make sure your students understand the subject. If they are watching a video at home they then have the chance to pause the video at any point, to rewind if they don’t understand what was being said/done. As stated above, since videos are more engaging than text students are more likely to watch a video again, than they are to re-read a paragraph.
So in conclusion, I believe that a video would be very beneficial to help support and educate people and students, especially at institutions such as schools, colleges or Universities that get a lot of international students attending courses. People process the information given to them in a video 60,000x faster than in text so it could also improve your results for OFSTED too! If you have any questions about making a video, please feel free to contact us.