Things to consider when editing a video
You’ve had your lovely corporate video filmed and now it’s time to start editing. You may wish to have someone else do this for you or you might want to have a go at it yourself, either way, it is important that the final edit looks professional and reflects your brand the way you want it to.
Before you start editing it might be worth checking that you have the project on the correct setting for the delivery platform you are going to use your video on. Consider where your video is going to end up: Is it going on YouTube? Is it going on your website? Is it going on social media? The reason you should be thinking about this is because each platform will have a different aspect ratio when it comes to video. Here at Take One TV, we use Avid media composer and Premiere Pro to edit projects. Select the settings you need for your video.
Now that you have imported all of your footage and selected the clips that you would like to use, it’s time to begin. It is important that your video is visually pleasing for your audience, so here are some things that you might want to look for:
‘Transitions’ and ‘cuts’ are two different ways to get from one clip to the next, both can be very effective if done correctly, and both can contribute to the overall feel of the video. A cut is where a clip goes straight from one to the next with no other editing involved. These can be useful when trying to make a fast-paced and upbeat video, as they provide increased pace. But say you are editing a video of a customer giving a testimonial and you cut from one camera angle to another, you need to be careful not to cut from a shot with their mouth open to a shot with their mouth closed as it can look a bit odd. It’s always best to try to match up your clips smoothly.
Whereas if the video you are making is more serious and you want to keep a calm 'feel' to the video, then a transition such as a dissolve would be better suited, they give a slower, softer feel. Sometimes it can be better to use a transition than a cut, say you are going from a clip of a person talking inside to a clip of a person talking outside, if you use a cut it may confuse your audience a bit as they struggle to understand what has happened visually. Whereas if you use a transition then it happens more subtly and your audience sees the changes happen so isn’t confused.
The position of the person or object on the screen is more important than you might think. You don’t want to place them just anywhere on the screen, otherwise, it can distract the viewer’s attention from what you are trying to say. You can read our blog ‘Rule of thirds explained’, which talks about why we have the ‘rule of thirds’ and how to use them correctly.
If using graphics and live footage together, it is important that they are also positioned correctly and not overlapping as this may also distract the person watching your video. I learnt this while editing our latest vlog ‘Smartphone vs Professional camera’.
As you can see from the image below, the video looks much better when the person and the text aren’t overlapping.
At Take One TV, we film a lot of videos for our clients in our green screen studio here at Media House, so we do a lot of keying during the editing process. Keying is the term for editing out the green background. It is important to spend time on this and make sure that it is done correctly, otherwise you can end up with a slight green glow around the person and bits of the background will still be visible. This can be very distracting for your audience and it might make your end product look a bit unprofessional, so it’s worth allowing time to perfect this element.
Our team tend to find it easier to edit the video first, have that all in place and then edit the audio - if it needs adjusting. Again there are a few things to look out for when doing this. We’ve all probably seen at least one video where the person talking doesn’t look quite right, this may be because their audio is out of sync with the video. Always check that the audio and the video are in time with each other before sending out your video. After you’ve synced the tracks, you might also want to go through your project and listen out for any background noises the microphone has picked up.
It may have picked up a noise from outside or noise from someone inside the room. You should also make sure that the audio from the director shouting ‘Action’ or ‘Cut’ is edited out. You can read about this in our latest blog ‘Is this a silent movie?’ which goes into more depth about why audio is so important.
If you are adding music to your video, remember that music helps to set the mood of a video, so if you intend to make a fun video don’t have slow paced music on top of it. If you are only putting in bits of audio here and there, then think about the placement of it. Music and sound effects can really amplify the message to your audience. For example, if you have a video of someone giving a presentation for a charity and at the end, they have a speech asking for donations, you could add in a little bit of soft music in the background to add more of a sad or serious feel to it.
Now that your corporate video is finished you can send it out there knowing that you have done it well and it’s the best it can possibly be. We hope that this blog was useful but if you still have any questions please feel free to get in touch.