Get a Grip to Avoid Motion Sickness
Although there is a place for the handheld camera technique, try not to rely on it – even if the camera has an ‘Image Stabilisation’ function, it’s not good practice. Whenever possible use a tripod to support your camera; even a cheap tripod is better than none at all – ideally you want to invest in one that has a fluid head which allows smooth movement during shot changes such as zooms and pans. However, if you don't have a tripod there are a couple of things you can do instead. Maybe something like a sock filled with dried peas and use it to prop up your camera for more stable shots.
If you don’t have any other option but to hold the camera, then zoom out to the widest shot possible, and then physically move in closer to the subject and this will also tend to minimise camera shake, though not totally eliminate it. And finally, if your camera has a function called ‘Steadyshot’ or ‘Stabilise’ then turn this on, again it won’t eliminate the shake but will reduce it slightly.
A couple of other tips here to prevent your audience getting seasick, always use panning and zooming sparingly – and if you decide to execute a zoom or a pan then do so one way only. There is nothing worse than a cameraman panning left then immediately panning right, or zooming in and immediately zooming out. This can really irritate the viewer, distract from your message and honestly, it just shouts ‘amateur’. Think of your scenes as a series of tableaux’s, and where possible consider using cuts from one shot to the next.
And now one of my personal bug bears, nostril shots! They rarely work and are usually there to try and disguise something that isn’t really that interesting. If you get a strong story line you really don’t need the weird and wonderful off the wall shots; yes, of course there are occasions when these can be used, but that’s mostly for effect in dramas or comedy pieces, and not for business audience. If you need cut-aways to help with post production, then go for over the shoulder shots, close ups of hands and eyes if needed, but use them sparingly.
If you need hints and tips on how to get the most effective video for your business, please drop us a line.