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Appearing on Video Camera

Appearing on Video Camera

We know that for the majority of people, there is nothing relaxing or natural about being in front of a camera. Especially a video camera …. with a TV crew watching you!

Our team have shared guidance and tips historically on how to prepare yourself for presenting to camera for a business video.  We feel that, just like an important face to face meeting, it’s crucial you look and sound the part.  But of course you can’t gauge how well the video is going as it doesn’t smile back at you and give you visual, verbal or …. well any type of feedback.

From delivering training to a number of our clients before they start filming their video, it’s also the much softer skills that need to be considered and applied.  Here are just a few:


Are you smiling enough, or too much? You want to come across as friendly, approachable and personable. Not cheesy, weird or fake! Practise smiling in front of a mirror so you get used to how you look and how your face feels when you talk and smile. It will help you feel a little more natural when you’re doing it to the camera.

smile when filming a business video


Do you lean your head over to one side too much? Are your feet too far apart? Do you use your hands enough? Is your chair too low?  On-top of what you are saying and how you are saying it, these factors also need to be just right.


There is a knack to not sounding like you’ve taken a really deep breath on when you’re being recorded.  Try to breathe from your diaphragm, using the lower part of your lungs which will give you more breath, meaning you won’t run out of puff too soon.


Don’t rush through your content on the auto-cue. Whoever is operating it will go at your pace so, remember to breathe, pause and emphasise where necessary at key phrasing points.

Tone of voice

When we talk to colleagues, friends and family, we can sound quite animated and it can be obvious from our tone of voice that we are excited, happy, annoyed or sad.  Very often however, we find when clients talk to the camera, they concentrate so much on what they’re reading and not how.  Using what we call ‘light and shade’ in your voice sounds much more interesting and your audience are more likely to listen and engage. 

Vocal exercises

It may sound and feel a bit silly but getting the sides of your mouth and your tongue ready for speaking professionally can work wonders.  We work with our clients in practising saying the following words:

“Red Leather, Yellow Leather” – really work on the ‘r’ sound, the ‘th’ (taking your tongue to the top of your teeth) the ‘y’ and the ‘ow’.  Enunciation helps you to communicate more clearly.

“Sister Susie Sews Shirts for Sailors” – A tongue twister yes but this practise is not about speed. It’s getting the lips pursed for those ‘er’ and ‘ew’ sounds.

Whispering at first then getting louder and louder “oh … ah … ee” – honestly, it works!

Your perception

It’s very rare that someone will like how they look and sound on their video. Very well-known professional actors refuse to watch their films or programmes because they simply don’t like seeing and hearing a recorded version of themselves.  It isn’t a naturally comfortable feeling to watch and listen to yourself. But, rest assured once a professional video production company has completed your business video, your audience will not feel uncomfortable watching it.

You may not feel 100% confident on video but once you look and sound confident and at ease, it will definitely show on camera.  If you stumble on your words or you’ve somehow lost direction in delivering your message, you’ll need to do a re-take. And that’s OK too!  Not everyone, even the professionals, gets it right on the first take.  Some take one or two goes; others can take nearly a dozen. 

If you’d like to learn more on how to present confidently on video, we’d love to help and guide you, making it fun along the way!




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