The importance of liking and sharing
With social media being such a big part of peoples’ day to day lives, it makes sense that more and more businesses are getting an extended online presence beyond their website. But one thing we have been noticing more and more, is business pages that haven’t posted, or commented on anything, and don‘t engage with people. Sometimes we can’t help but wonder if they are still in business! So, this begs the question: ‘Is it worth having an online presence if you’re not utilizing it?’ This little blog outlines our perspective on the question.
Updating regularly and engaging with people on social media allows you to influence the way that clients, and potential clients, see your business - even if you’re a one-man band. We understand that some businesses don’t have a dedicated social media person so it can be difficult to update regularly, but even just taking 5-10 mins in the morning is a great start.
The thing to consider is if your prospective client was deciding between two different brands and took a look at their respective social media; one hasn’t posted anything in over a year and doesn’t reply to comments, but the other replies to every enquiry and has conversations with people online - which one are you likely to go with? Which one comes across as more professional?
Engaging with other businesses online can be as beneficial for you as well as for them. Say you attend an exhibition, by simply sending out a tweet that day saying you were there, tagging the event in the tweet and using the event’s hashtag (if there is one) you’re not just advertising them or what you’ve been up to, you’re putting yourself in front of their audience, thus making yourself more visible. This in itself can open up more opportunities for you as a business. In addition to this, and posting frequently, you are helping to keep your brand at the front of peoples’ minds. So in theory, the next time they need a service/product that you provide, they are more likely to think of you first.
Between the team here at Take One we are members of quite a few networking groups, we find that these groups are very useful in generating work for us. However, as I’m sure many of you have experienced, the networking seems to stop when you leave the room. If you are a member of a networking group it is important that you support the other members in any way that you can, so even if you can’t give them any referrals you can still help promote them by engaging with them online.
Lastly, we’d like to talk about the human side of your business. It is important to have a clear brand voice and to be professional on social media, but at the same time don’t be afraid to share something fun. From our experience, people like to see the people behind the business and some of our most popular content has been the more personal and fun things we’ve shared about the business. This helps to make people feel like they know you and have a connection to you.
Our final thought may sound a bit silly but it’s quite often true. When someone goes online and see that one of their posts has received more engagement than usual it makes them feel good, it makes them feel like the work they have put into it has paid off. So to round everything off, taking a couple of minutes just to take a look at what people have been doing and engaging with them can be beneficial beyond first pass.
Online content can include written case studies, useful information and testimonials, all of which can also be done with video or animation; photographs, gifs, cartoons, quizzes and polls are also great ways of getting your message across.
If you’d like to include video as a part of your marketing strategy, then that’s what we specialise in so do feel free to give us a call to discuss your different options.