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Making a video – where do I start? Part 1

Making a video – where do I start? Part 1

Making a video for your business can be a powerful way to communicate – whether that’s to promote your product, service or company, or to connect with staff or customers. Wherever you need to convey information video is an effective option - for example, client presentations, company websites or in-house training. What could be more valuable than allowing viewers to see a person, place or product for themselves?


Getting started

The first thing to do is find a video production company who understand what it is you are trying to achieve and who are able to deliver. With an initial input of expertise, your project will have strong foundations. At TakeOneTV we have helped hundreds of clients to decide what would best suit their individual needs and budget.

Things like:

  • what you want to achieve by using video
  • what style of video you need
  • how much time your company has to give to the project
  • your budget and what allowance there is for variation 

We are confident that we can help you with these decisions and offer suggestions and options for you to consider.


What do you want to achieve by using video?

Videos from TakeOneTV can be used in a variety of ways, for example:

  • promoting your company or product
  • training staff
  • giving company news to staff or clients
  • entertainment

A clear objective will enable the production of a clear and effective video. Working with an experienced production company like us in the planning stages will actually save you time, money and ensure a more powerful production.


What style of video do you need?

Some questions worth discussing before you begin could be:

-Who is your target audience?

-Do you feel a serious approach will best serve the subject matter or is something lighter or more entertaining needed?

-Where will the video fit in your marketing strategy?

-Is the video going to have a presenter and is this person, and others involved, going to be someone from your business or a professional presenter?

-Will you want to film at different locations?

-What does the length of the video need to be?

-Do you require a music track?

-Would a voice over track be advantageous?

-Is there an opportunity to extend your audience using alternative languages?

-If your main audience is viewing on mobile devices, would subtitles be useful?

-How will the video be distributed or shown, on a website, on social platforms?

TakeOneTV has helped clients answer these questions times many times in the last 25 years and can ensure that your video is tailored to your needs.


How much time does my company need to spend on the project?

Our experience at handling these situations enables us to work quickly and efficiently with the minimum disruption to your normal working practices.

You can be involved as much as you feel necessary. 

We can help you delegate as appropriate and decide with you what is needed from you and your staff, and how that can best be fitted into your schedule.  One of the things our clients say about us is that it’s like having their own in-house video production unit, we become a part of their business and really make the whole process very easy, and fun.


We hope this brief outline has been helpful. If you need more detailed or technical information, or would just like to talk through your video project ideas with us, give us a call or drop us an email. 

Part 2 of this blog will be up on our website next week with more tips to help you get started with your company video. 




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