Astounding Video Marketing Statistics For 2019
In 2019, there are many ways brands can market themselves. The digital environment has brought so many marketing options. A lot of companies are struggling to choose the right opportunity to market their products, services, or brand.
Video campaigns have the power to connect with customers by evoking their emotions. Video marketing brings customers closer to the brand while earning their trust. The more video content a site has, the more people will come to visit. This also builds trust with search engines and signals that you have a quality that site viewers enjoy.
Video marketing statistics can also be gathered and analyzed clearly. Furthermore, the video is the most popular form of content on the web. It appeals to people and has a more significant effect on them. We have for you here some of the most essential video marketing statistics that can show you the true value of this marketing technique.
Video Consumption Statistics
We know at Take One TV that people enjoy watching video content as it saves them a lot of time and effort. A one-minute video could have information that is the equivalent of over a million written words. This means that videos help viewers get information more quickly with less effort.
Cisco’s Visual Networking Index has forecasted some interesting statistics about video marketing for 2021:
- Internet traffic will be 80% video by 2021.
- The number of video-internet users will grow up to 2 billion.
- By 2021, people will watch over 3 million videos online each month.
This is just a single forecast, and we don’t know which new technologies will come out to enhance video content in the future. Additionally, a lot of important professionals expect marketing to go into this direction. Facebook’s Vice President of EMEA, Nicola Mendelsohn, says that he expects to turn all their content into video content in the future.
Video Marketing ROI
Video marketing statistics also show that an astonishing 88% of marketers report that they are satisfied with the level of ROI they have from using video marketing for their social media campaigns.
Social media is one of the best platforms for utilizing video marketing. There are a lot of users, and videos have the power to grab their interest even though they are exposed to a lot of information.
Marketers use videos on social media to promote products, services, brands, offer instructional videos, provide new information related to their business, and so on. In general, video performs much better than other forms of content and, therefore, the ROI is good.
It’s true that making videos is more expensive, but the returns are far higher, rendering the costs irrelevant. Some of the most commonly used social media platforms for video marketing are YouTube, Instagram, and Facebook. The ability to catch attention and explain everything instantly is the core of such high returns. If you do not have somebody to take care of Video Marketing for you, you can outsource it to companies that can handle it for you, one being Video Editing Company.
Video Performance on Social Media
A survey with a couple of hundred marketers has shown that over 40% of them plan on including videos in their Facebook content strategies by the end of 2019. This shows just how effective this type of marketing is and that everyone is noticing it, no matter what kind of strategy they are currently using.
Today, over 45% of social media users spend more than an hour a week watching videos on YouTube or Facebook. Research shows that square videos on Facebook perform better than horizontal ones. Everyone is exposed to online videos on social media, and there is no way around that.
What’s even more important is that people generally prefer this type of content and are more willing to interact with it. The number of millennials who watch at least a single video on social media is at around 75%. Additionally, surveys have shown that 64% of consumers admit that watching a video on social media has impacted their purchasing decision.
Videos in Education
When pages offer text and video content to users, around 72% of them go with video to learn about services or products. This is a significant number, and it just proves how important videos are to consumers. Customers regard it as a better and easier medium to learn from.
Therefore, more and more companies are turning to videos to provide valuable information to their customers.
Educating your target audience is very important. If they do not understand your brand voice or the benefits you provide, all your content will be irrelevant to them.
However, with an effective educational video strategy, you can turn them into potential buyers. You can also increase customer satisfaction. For example, you can go for instructional videos that help them use the products they purchased.
Why Marketers are Starting to Use Video?
If you still aren’t convinced that you should start using more video content, here are some video marketing statistics:
- Video marketing is used by 87% of companies. This number was at 63% in 2017 and is constantly growing.
- Over 90% of marketers agree that videos are vital to their marketing campaigns. In 2017 alone, 82% of marketers agreed on this.
- The amount of noise and competition due to the use of video has increased over the past few years, and 90% of marketers agree.
- 99% of marketers say they will continue to use video marketing with 88% of them saying that they will increase their spending on such strategies.
- 4.8% is the average conversion rate of websites that have a video which is 1.9% higher than the ones that don’t.
- Marketers that incorporate video into their strategies have a 50% faster revenue growth than the ones who don’t.
Using Videos as Part of Marketing Efforts
If you are still thinking about using videos as a part of your marketing efforts, you should start doing it right away. It’s very cost-effective and the best way to reach out to your target audience. If you have a small team and you can’t produce them on your own, consider outsourcing this part of work to our Take One TV crew.