|22 August 2018|
Brand recognition for a business is hard won, and keeping to the brand style whilst supporting brand culture is something that often gets forgotten about when Brand Guides are drawn up.
|19 September 2017|
Branding creates recognition, trust and generates new customers as well as referrals. Brand image for a business on line is vital; it needs to pull all of the character and ethos of both products and services together in a memorable and engaging manner. We’ve taken a look at the new Channel 4 station idents and reviewed some of the key values and elements that go to making up a strong business brand.