|17 February 2016|
What is the Most Effective Type of Video Content?
More than half of the companies that have a successful video marketing strategy opt for customer testimonials, demonstration videos and explainer or tutorial videos.
Customer testimonials being seen as the most effective is not surprising, as it was the most savvy way to provide the social proof that drives results outside of the video marketing. Customer testimonials are twice as effective as case studies, this displays the difference between a company telling their own story & the customers telling the story for the company.