|24 May 2018|
YouTube has a facility that automatically generates subtitles, which can be great but it is not 100% accurate and is certainly worth correcting to help you viewer understand your video, especially if they are watching with no sound.
|04 April 2016|
The SEO studies conducted by Discovery Digital Networks, The American Life and SafeNet help to quantify the benefits of captions and transcriptions. The documented increases in views, search traffic, user engagement and search rank represents exciting measures of the impact of captioning on video SEO.
Discovery Digital Networks data on percent of views increase allows an estimate of the ROI of captioning YouTube videos to be made, which, up until recently, has been difficult to quantify. Deciding whether to caption a video or not depends on numerous factors; the positives of these case studies are hard to ignore, howver many people find the benefits of captioning worth the investment.
|11 March 2016|
The study done by Digital Networks supports our view at Take One TV that adding closed captions to YouTube videos for our clients, along with all the other SEO boosts, makes a real difference, a tangible difference to getting their videos in front of new clients. We always recommend that closed captions re included and will be doing so with evidence to prove the value from now on!
|14 April 2015|
It is a really easy way for Small to Medium Enterprises to outwit the competition in terms of search rankings.
Google is offering a higher ranking for searches to websites that are prepared to offer users a more secure experience.
With Google now using blended results, showing not only webpages but videos, news results and images, on their first page there is now more of a chance for your video to be viewed.
|10 December 2014|
One of the more curious footnotes from this year’s IBC is that the subtitling business is going through very interesting times at the moment. I used to do subtitling with BBC CEEFAX using a manual controller to line up the in vision timecode and then type in subtitles to fit – very manual, but effective nonetheless. These days, times they are a-changing!