|23 October 2015|
With the arrival of cheaper video recording devices such as tablets, iPhones and prosumer camcorders, it is easy for anyone to create a video. Anyone can pull their phone out of their pocket and take an HD or even a 4K video these days. However, just because it can be done by anyone doesn’t mean it should be done – unless it’s purely for fun and not for serious business marketing purposes. Cameras on phones and ordinary digital cameras have limitations and there is so much more to shooting a video than simply pointing a recording device. For example: Is the lighting right? Will the audio be heard clearly without interference from air conditioning, traffic or other extraneous noises? Is the quality appropriate for the business and what it offers? Do the contributors look comfortable and believable or more like scared rabbits who don’t want to be there? Honestly, using an iPhone won’t give a professional look, and it doesn’t make sense to cheapen the brand and profile of your business by skimping on having a video made on the cheap – it’s better not to do it at all.