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  • blog date 30 August 2018

    Video for Education

    Video for Education

    Videos can be more accessible and more inclusive than text. Around 4 billion people have access to the internet world wide, so take advantage of that by posting your videos on your website and social media.


  • blog date 14 February 2018

    Localisation of Video

    Localisation of Video

    There’s no denying that there is currently a huge shift in the way we consume information. Our world has never been so closely connected. Business has become more global and, as we read last week, enterprise is using video as a vehicle to operative effectively in this global village we now live in. In addition to this, customers expect a more local experience also.


  • blog date 02 December 2016

    Does localising your video content make a difference to ROI?

    Does localising your video content make a difference to ROI?

    Localising your video content enables it to be accessed and understood by a much wider audience. If you have gone to the effort of creating content, then it makes sense that you would want people to see it. After all, your content will be designed to communicate a message to a specific audience. Communication is absolutely key to every business aspect – from acquiring and retaining customers to improving employee engagement and performance. If you are only communicating your content in one language, then you are shutting yourself out of the global market.
    With the rise of technology and the internet, videos have become THE main method of communicating with a targeted audience. This is not going to change, as more and more businesses are seeing the benefits in using videos to help them communicate their messages. At the same time we have seen a shift in the way that we consume video content. The world is more connected than ever before, and business has become more global as a result.



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