|27 September 2017|
Video and case studies are a match made in heaven. The two components work incredibly effectively together as customer testimonials are sought more and more, case studies are increasingly popular. No longer do we just seek out a product or service and commit immediately. We want to find out more – more information on other people or organisations who have used or purchased this product; how did they find it? did it do the job? did it work for them? So case studies form part of this reviewing process and form a part of the buying cycle that is known as ‘zero moment of truth’ (or the research stage) and they have a number of other benefits.
|17 February 2016|
What is the Most Effective Type of Video Content?
More than half of the companies that have a successful video marketing strategy opt for customer testimonials, demonstration videos and explainer or tutorial videos.
Customer testimonials being seen as the most effective is not surprising, as it was the most savvy way to provide the social proof that drives results outside of the video marketing. Customer testimonials are twice as effective as case studies, this displays the difference between a company telling their own story & the customers telling the story for the company.
|08 September 2014|
With better and more accessible mobile technology other forms of video content are growing in popularity. For example, video newsletters, email marketing, social media clips and PR pieces are all very popular with the online audience; and of course video continues to be a big hitter for SEO results.