|21 February 2018|
Video is a relatively new tool in the marketing strategy world. Looking at how it can tie in to what you are already doing is important. Questions such as “What should I actually do with my video once made?” are commonplace. Also, “What should we say in Video?” And, “What type of video should we consider?” Different types of video perform better in different locations, so here’s a short review of things you should consider at the outset.
|16 January 2017|
Using video for lead generation can range from simply images of a product, to demonstrations, customer testimonials and background knowledge. The aim of any video marketing is to get customers to buy and some businesses find that adding a video at the check out point reduced abandoned carts and encourages the sale. With so many products being bought on line these days, the more you can make the buying process into a tangible experience, one where the customer is virtually walking round a product, opening its doors or compartments, seeing it in use, hearing from satisfied existing customers, the more likely they are to buy.
|21 December 2016|
Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.
|12 September 2016|
One of the most common challenges that clients perceive with social marketing videos is not having enough to talk about or show on camera. People often feel they don’t have enough content that will be sufficiently engaging and appeal to their audience. Here are some ideas to help you get your video marketing strategy calendar filled out!
|11 February 2014|
It’s really important though that your content is part of an overall strategy, and that you can measure the results. All of your communications materials including video blogs, video newsletters, articles, viral promos, photographs and links to related areas of your sector which are of genuine interest, they all need to encompass your keywords and follow your content strategy plan.