|22 December 2015|
A video with demonstrable results!
CWD Director Peter Coyle commented, “The video has made a crucial difference to our business. We had a client come to us who had scoured the internet and looked at 23 different solicitors in the region. He chose us specifically because of the video on the website and said that he hadn’t seen anything like it anywhere else. Furthermore, to date, we’ve actually had five or six pieces of new business as a direct result.” No wonder they have come back for more video content to showcase their skillset and introduce their people to potential new clients. Have a read through our case study and if you think you could benefit from speaking to us, we’d be delighted to hear from you.
|21 December 2015|
With 4K technology, the trend has moved to curved television sets. The argument for the curved screens is that they are more immersive due to the fact that they give the viewer an impression that the screen is curving around them. Curved screens also deliver superior contrast-images appear to pop out of the screen, which gives the impression of greater depth and also makes people think they are viewing a 3D image when they see a curved screen for the first time, particularly if the image is also of 4K quality.
|14 December 2015|
As a video production company we find Pinterest a useful adjunct to projects. It helps us to build rapport with our audience and share some of the background work involved in business video production that would otherwise remain unseen. It also helps to share knowledge with clients and keep them informed of how their video projects are progressing. People often ask about setting up a Pinterest board and so we thought we’d share the basic ‘How too….’ steps so that you can have a go; it reminds us a bit of doing scrapbooks from younger days, but as a video agency it’s really a kind of more modern means of creating mood boards to share thoughts and feelings on a project.
|08 December 2015|
With increasing online traffic being pushed by video these days it’s not surprise that video adverts are proving to be an important part of a video marketing plan. Video is on target to make up 80% of on line traffic by 2019 – we’re already registering 61% so looks like the forecast will be accurate and maybe even under estimated.
Here are just a few tips to help make your video adverts more effective.
|26 November 2015|
If you’d like to know what to avoid wearing for your next video appearance or get some guidance on how to prepare for a video contribution, then take a look at our Guide to Appearing on TV under the Focus On page of our website or call for more information about how to plan your next production.
|16 November 2015|
Video marketers are now faced with a two party system. According to eMarketer, this year’s global mobile ad spending is expected to be $72.1 billion. Google’s share is projected to be 33.&% of this market, whereas Facebook’s share is forecasted at 17.4%. According to comShare, the Top 6 and 8 of the Top 9 apps in US are owned by Facebook and Google.
Casual observers today mistakenly believe that it doesn’t matter if you choose YouTube or Facebook video. They think that the newer platform is better. But there is a huge difference between YouTube’s and Facebook’s views of video marketing and video advertising.
|10 November 2015|
Chief Executive of Rennie Grove Hospice Care, Jenny Provin, shared how the charity supports adults and children with life-limiting illnesses. They obtain only 15% of their funding from government grants, the remainder is raised by the charity through local support. Their new Corporate Patron Sposnorship Programme aims to get businesses involved in a local charity that some day everyone one of us may well be touched by.
|06 November 2015|
Just like Dr Who’s TARDIS it’s possible to travel anywhere in the world (or indeed outer space) and all from the comfort of a small television and video production studio in High Wycombe. It’s not rocket science though it is quite impressive, especially with the new Spectramatte ultra fine keying techniques that our editors are now using on a regular basis. The green screen has been background for cake making demonstrations, HR Q&A sessions, profile and thought leadership pieces as well as promotional videos for local businesses.
|06 November 2015|
Congratulations to one of our editors’ Steve who has just become a ‘Black Belt’ in Adobe After Effects after having completed an advanced course in After Effects creative animation.
|28 October 2015|
Every minute 400+ hours of video is uploaded on YouTube, so if videos are posted once a week or once a month they quickly get lost in amongst all the others that have been uploaded. If you’re seeing a disappointing or declining response to your video production then give some consideration to these tips on how to combat declining video views and improve your return on investment by good video optimization and video marketing strategy.