72% of consumers spend more time consuming content in their own language. Less than 10% of the world’s population grew up speaking English as a first language. More than 50% of consumers are willing to pay more attention to content in their own language. 56% of consumers said to obtain information in their own language is MORE important than price. Localising your video can increase your market coverage exponentially.
For example, subtitling your video into another language gives you 14 extra markets. Adding a local language voice over gives an extra 8 markets per language. Dubbing and on screen localisation of graphics adds a further 5 markets. (Sources: Internet World Stats; CSA Insight for Global Market Leaders; CSA Can’t Read, Won’t Buy; SDL sharepoint video localisation, Stretford Digital Marketing)