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31 August 2016 Gathering Competitive Intelligence to Create Sales Leads
For marketers and businesses just starting out, researching existing competitors is a helpful tactic that will illustrate what generally works in the market space. Whilst you want to aim to create unique content that Google will see as of interest to viewers, do not underestimate the power of imitation and curation. We research the most commonly looked for phrases and subjects on Google, hashtags and other social media platforms, as well as Linked In, when looking at how best to focus on a client’s target audience.
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