|08 December 2015|
With increasing online traffic being pushed by video these days it’s not surprise that video adverts are proving to be an important part of a video marketing plan. Video is on target to make up 80% of on line traffic by 2019 – we’re already registering 61% so looks like the forecast will be accurate and maybe even under estimated.
Here are just a few tips to help make your video adverts more effective.
|16 November 2015|
Video marketers are now faced with a two party system. According to eMarketer, this year’s global mobile ad spending is expected to be $72.1 billion. Google’s share is projected to be 33.&% of this market, whereas Facebook’s share is forecasted at 17.4%. According to comShare, the Top 6 and 8 of the Top 9 apps in US are owned by Facebook and Google.
Casual observers today mistakenly believe that it doesn’t matter if you choose YouTube or Facebook video. They think that the newer platform is better. But there is a huge difference between YouTube’s and Facebook’s views of video marketing and video advertising.