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16 September 2015 Using YouTube Videos to Advertise
Any uploaded YouTube video can be an advert. Video ads appear before other videos on YouTube, besides playing videos and in search results. You have complete control over daily budget, so spend what you’re comfortable with. Plus, you only pay when someone engages with the video advert. If someone skips it before 30 seconds (or the end) you don’t have to pay anything. A variety of targeting options are available on YouTube which can help in reaching the right customer for your business. Potential customers can be targeted by age, gender, location, interests and more. Here are some hints and tips to get you going.
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