1. Your product video will explain in easy-to-understand language and clear visuals the tangible benefits of your offering.
2. Viewers want to know what your product’s unique features are, but more importantly they want to know what differentiates it and your business from any similar items; essentially how your solve problems for the users.
3. The key to success for your product video is provided by showing how the product fits in the bigger picture of the customers’ lives, and demonstrating the problem that your product solves.
4. Keep your product video duration short. The average running time at the moment for good engagement is around 2 minutes, although that can change according to the target audience – more technical, or scientific viewers will accommodate longer run times, whereas a ‘general public’ audience will tend to be prefer shorter durations.
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