1. A good product video is one that both explains in easy-to-understand language and clear visuals the tangible benefits of a product.
2. Viewers want to know what a product’s unique features are, but more importantly they want to know what differentiates it from any similar items, and essentially how it solves problems for the users.
3. The key success of a product video is gained by showing how the product fits in the bigger picture of the customers’ lives and demonstrating the problem that the product is solving.
4. The average running time at the moment for good engagement is around 2 minutes, although that can change according to the target audience – more technical, or scientific viewers will accommodate longer run times, whereas a ‘general public’ audience will tend to be prefer shorter durations.
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