Corporate videos are most often used in business settings to promote and raise awareness of a company’s brand and increase its engagement on line. It is most effectively used as part of a marketing strategy that includes brand awareness, as well as training, instructional, safety and well-being videos for employees, investor presentations and new product or service demonstrations.
Video for product production and demonstration gains significant organic traction on line with nearly 50% of internet users looking for videos related to a product or service before visiting a store. Statistically, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text, so the resulting ‘buy through’ of products with video support is higher.
Drone footage seems to be everywhere right now. It appears on TV shows, in films all over YouTube and even corporate websites, and it's not hard to see why. Getting a literal birds-eye-view of a place or situation is often visually spectacular, and can really get a 'wow factor' that will enhance almost any video production!
Animation videos are ideal for: helping to make a business standout from its competitors; explaining complex topics in a simple format; engaging your audience in a more fun and engaging way; gaining followers on social media platforms,and communicating effectively with global audiences where the first language is not English.
Opportunities for businesses and local communities to work together on projects that improve facilities and communications are a great way of demonstrating corporate social responsibility, and making a real difference to many people. The Take One team really enjoy working with local community organisations and support a number of local groups each year.
Video for education, remote learning, CPD and school tours has become a vital tool, especially with Covid-19 restrictions. Whether you need blended learning content, CPD materials for professional staff, or a walk through overview that introduces prospective parents and students to your school, video is the ideal medium for getting across information that also encompasses the ethos and culture of your organisation.
Whether you need to explain a process or a piece of equipment or how a business works then an Explainer Video might be what you are looking for. In this case study we show how the concept of House Sitting and Pet Sitting was explained for an innovative company called HouseSitMatch.
“We see the Take One team as part of our family. They ‘get it’. Not just the messages of positivity but the fact that we need an efficient and super-professional production team… that is also friendly, knowledgeable and is able to take our ideas and make them better. Take One showed us that the ‘business’ of presenting doesn’t have to be hard work. It can be great fun!”
Dr Andy Cope, MD Art of Brilliance
“Take One are invaluable creative partners, expert in video techiques but also exceptionally intuitive, creative and easy to work with. They took time to understand what we wanted to achieve and came back with a project plan and accurate costings so there were no nasty surprises. The end products were very well received and got the ‘Heros of Zero’ message well established in the business in a memorable and easy to understand format. In short, for a video project of any kind, Take One are my partner of choice.”
Steve Gunn, Marketing Consultant
"We have recently worked with the Take One team on a series of internal videos, which were turned round swiftly, edited with precision and beautifully finished. Take One communicated clearly throughout, were professional, kind and very helpful and their work is amazing. Whatever your video requirements, whether it be external marketing or internal video communications, I cannot recommend them more highly."
Jason Trafford, Founder of Trafford Enterprise
"Take One Business Communications recently produced a promotional video for our Day Nursery in Cressex, High Wycombe. During the Covid19 restrictions we were not able to show potential parents/carers around our facilities in person so decided on a short video. From first contact we found the whole team extremely professional and everyone concerned guided us through the entire process with clarity and efficiency. And what a fabulous result we got! We have no hesitation in recommending them."
Janice Winn, Director of Cressex Day Nursery
"I did a 350 mile round trip in order to work with Takeone TV. Yet despite the miles travelled, I would have no hesitation in doing the same again. Their friendly professionalism and creative input meant they were a real pleasure to work with and their flexible approach and willingness to go the extra mile was greatly appreciated. I would have no hesitation in recommending them."
Professor Paul McGee aka The SUMO Guy. Sunday Times Best Selling Author and Motivational Speaker.
Thank you for your support and guidance through the process, to Steve for script suggestions and running the auto cue; to John for filming, adjusting the logo and finalising the videos.
You're a great team!
Elizabeth Downing, Founder of Elizabeth Downing Counselling
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