Adding a corporate video overview to your website engages with your customers. It increases your organic ratings so you will appear higher up the listings, making it easier for customers to find you, and keeping them on your site for longer. Corporate video supports your brand profile on-line and highlights your key differentiators by sharing insights into the people behind the products or services offered.
Ever since we can remember, we’ve listened and learned through stories; in today’s digital world, video is the perfect medium for sharing customer stories of their experiences and benefits of working with a business. The Take One team are experts at asking the right questions to get the key points of the customer story over in a memorable and succinct way.
No matter what you sell, people buy from people. Whether you sell on line or in person, potential customers will be checking out your web presence and customer reviews. A video testimonial indicates customer delight and is a huge endorsement. Take One are experts at making your customers feel comfortable on camera so that they speak from their heart, rather than simply say the words.
Presenting or appearing in your marketing or product demonstration video provides a more personal touch so the customer can relate to you and your company, making them more likely to buy from you than your competitors. Some of the most searched for questions on Google are ‘How to…’ and ‘How do I….’ so sharing useful product or services information on video is a real boost to customer attraction.
In an increasingly digital world, training often includes a virtual element and this is where keeping the audience involved requires far more than simply putting a camera up at the back of a room and recording a talk. Ask the Take One team about ways in which to make sure your audience is actively watching and learning by utilising the multi level capabilities of video techniques.
Qualitative research for business is about how people feel and can enable a business to find out what will attract and retain customers. The success of focus group videos relies on the flexibility, sensitivity and business acumen of the Take One team. As one client commented, “Seeing and hearing customer comments on video was a game changer and really helped us to move forward successfully.”
Social Media may not be a direct selling tool for many businesses but it is an influencer so needs to be considered and directed at the platforms that their customers are using. Social Media messaging must be concise, targeted, consistent and above all audience appropriate. Whether you need a 15 second advertisement or a 10 minute focus piece, Take One can help you plan a strategic video campaign to support your marketing strategy on-line.
AdSmart is the revolutionary approach to TV advertising from Sky whereby businesses of all shapes and sizes can benefit from the unrivalled power of TV. With AdSmart, different adverts can be shown to different households watching the same programme. If you’ve never used TV before or made an TV advert then Take One can help you with everything you need to benefit from the power of targeted TV
Take One offer a full video production service, however with so many video production services available, choosing the best type of video to suit your company’s requirements can be quite daunting. The good news is that that’s where the Take One team are at their best, offering as much or as little support and advice as required by our clients. For some customers we will be helping them with their first ever professional video project, and others will be highly experienced – wherever you are on the video production scale, we will work with you as a team.
Our goal is to help you and your business succeed by using video to connect you with your customers, staff and prospects, in a smooth, enjoyable journey that includes everything you could need for the perfect end result.
Filming – There will be a crew of at least 2-3 persons on the day of filming using the latest filming equipment including lighting, sound and possibly teleprompting if needed.
Editing – Our in-house editors and directors will work on your content, cutting the rushes, colour correcting where needed and balancing audio tracks. They will also output a Master video file ready for you to use on-line.
Music – Your video may include the use of production library music to enhance your production.
Graphics – We can animate your existing logo and design supporting graphics to compliment your brand, in accordane with your company's brand guidelines.
Copyright – Once your account is cleared, we assign you full unlimited copyright of the completed video to use as you wish, respecting local laws of decency, honestly and integrity.
Common uses of localisation are for global businesses which are either operating in or communicating with people in different countries, and across different cultures. The process starts with transcreation of an existing voice over or subtitles and on-screen graphics to suit audiences where the first language may not be English. The Take One team have experience in localising material in over 15 languages and it’s proved to be a cost effective way of reaching a larger audience.
Drones are available for corporate video content and can certainly give that extra WOW factor to any video. They are also useful for inspection purposes and for outdoor events. Take One has their own in house CAA qualified drone pilot who will plan and arrange the best use of drone footage for your programme, showing off your location or activity from a bird’s view whilst maintaining regulatory requirements for safety and privacy.
Our own motion graphics artist can help with logo animations or full 2D stories where it isn’t appropriate or practical to use real footage. Animation works well for complex stories where a number of concepts can be visualised, and also where the completed programme may be required with alternative language tracks – particularly for health and safety information, product demonstrations and global on line businesses.
We have a small studio in house with green screen facilities aimed at small, fast turn round content where clients need to get a message out quickly and easily. The studio is set up ready to use within a short period of time and is ideal for one person pieces to camera. It includes teleprompting, and instruction on how to best present to camera, studio director, camera and sound operators and a production manager.
We have a multicamera live recording unit which can accomodate up to four cameras, together with PowerPoint graphics for speaker support. This can be streamed live, or recorded. The Unit is manned with experienced live production experts who will help you prepare and deliver your content professionally. This is particularly useful for conferences, live events and training requirements.
Building on the Take One experience in broadcast radio, audio recording for voice-overs is available. Whether you choose to use a professional voice-over artiste, or wish to record your own voice-over, we will assist you to deliver the right tone and style for your programme. We'll expertly direct and edit the recording for a perfect result.
For long-term architectural, building projects and event builds, time lapse footage can be a great way of showing viewers how a project has progressed. Time lapse video is used to help gain funding and support for projects, provide promotional content for repeat events and is a good video format for social media.
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