If you really want to reach your audience, be they potential customers, employees, new recruits, or collaborators, your video needs to connect with them on an emotional level. Facts and figures are fine, but don’t make them the be all and end all of your video. It’s far more powerful to share how what you do or the product you sell benefits and affects people than the statistics on their own.
It’s far more effective to target your video to a defined audience that you can speak too directly than to try and be all things to all people. If you have more than one distinct audience then Take One will build in some contingency for recutting the raw material in slightly different ways to engage the different sectors.
With the amazing advances in technology these days most people have a video camera in their phone and can access editing software. However, if you had a pudding bowl and pair of scissors would it make you a Vidal Sassoon or Nicky Clarke? No, it wouldn’t and similarly with video production the most important element to making a successful programme is experience. It takes a lot of skill and experience to create a successful video programme; one that attracts your target audience and gives a good return on investment.
That’s where the Take One team come in, they live and breathe video, and have done so for many years. Their creative, technical and mentoring skills will ensure that you get the credit for a job well done. To find out how video can work for your business, just give us a call - we'd love to hear from you.
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