Written vs video testimonials
We all know that testimonials are a great way of giving social credibility to your service or product, and as a result attracting new potential customers. Thanks to the internet, we have an abundance of information available to us, literally at our fingertips. With that in mind, it’s important that you share your client’s testimonials and make them easily available for people to see.
Testimonials and reviews play an important role in the buying process and they are often a deciding factor when customers are considering whether or not you buy from a company. We’ve all been there, you’re looking at a product, but before you buy it you take a look at the reviews section to see what their existing customers thought of it.
But why use video testimonials?
Increasing credibility even further
As I mentioned earlier, reviews/testimonials play an important role in the customer’s decision-making process, so having some testimonials is better than having no testimonials. Written testimonials definitely add a level of credibility to your business, but having a video testimonial adds even more credibility because you are seeing the person behind the review, you can see they are a real person and if they’ve been confident enough to go on camera for you, they’re confident in your product or service.
Improve Google ranking
As you may already know not many people go past the first page on Google, so in order to get people to see your website you need to be on the first page. The closer to the top the better. Having video on your website can give you an organic boost in the Google rankings, so helping you to stay ahead of your competitors.
This is partly because video can help to improve your click-through rate (CTR), it can also increase the time that users spend on your site, help to reduce the bounce rate on your site and create quality backlinks. These are all things that Google looks at when judging a website’s rating.
If you would like some tips on different way you can how you can improve your SEO, take a look at our guide to SEO here.
Videos engage viewers
Video is one of the most engaging mediums available and there are many reasons for this, one of the biggest reasons being that videos spark an emotional response. Video is a multisensory experience, it allows you to have a virtual 121 meeting with someone and to share thoughts and feelings as well as technical information. It’s often said a picture paints a thousand words, but with video, each ‘picture’ is made up of 25 frames a second – do the maths and you’ll realise what a powerful tool the moving image is.
Another reason videos are so engaging is because of things like body language and tone of voice are difficult to convey through text alone. However, we pick up on peoples’ body language subconsciously during a video conversation, and it can tell you a lot about what that person is feeling. So if you have a good testimonial with someone giving off good body language, your potential audience will pick up on it without even knowing.
Here's an example of a written testimonial we received and a video testimonial that we made with the same person. Take a moment to read his testimonial and watch the short video.
“Karen and Take One have truly taken the pain out of managing our Social Media activities. From Video to putting out blogs and managing our Social Media presence they have been both reliable and successful - with a noticeable increase in hits and enquiries for the business. A very professional approach and lovely to deal with.
James Moorcroft, Cannon Moorcroft Ltd, Chartered Accountants”.
The written testimonial is lovely but there’s just something about seeing the person behind the testimonial that makes it seem more credible.
Here at Take One we have an exciting new offer available, from just £200 a month you can get up to 10 professionally made videos over the course of 2020. T’s & C’s apply, to find out more, read our 2020 vision blog, or contact us today.
For some hints and tips on how to create the best client testimonials, take a look at our previous blogs here. We hope that this article has been useful, if you have any questions please feel free to get in touch, we’d love to hear from you.