We all like to hear good news. It’s even better to hear good news from someone we know as a result of our efforts. But what do we do when it comes to sharing our great news and considering requesting a client testimonial.
The one line audience has a short attention span and wants to get their information, education,entertainment faster and smarter. However, not just any only video will do the trick – it’s vital that the content reflects the company image and sends the right key messages.
Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.
A new year, new customers! Whether or not you have managed to secure a firm client base which forms the backbone of your work, all forward-thinking organisations will want to grow their business at some time or another and what better time than the new year. So how do you take that next step in trying to secure new clients? Here are some pointers:
Whether you’re catching up with friends and relatives or discussing business with colleagues, it’s important to keep in contact with one another. So we thought that we would share our top 5 video conferencing applications with you.