Archive of: Case Study

Owlicity Case Study - Taking a Glimmer of an Idea into a Polished Brand Experience on Video

22 October 2025

Owlicity are trusted insurance advisors serving the functional medicine and aesthetics sector. They pride themselves on delivering a high-quality, professional service, with the human touch. In this blog we follow their story as they take their brand forward with video marketing.
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Thoughts on Seasonal Advertising Trends

09 January 2024

Advertising is incredibly important and a big influencer used to convince the population that a business’ product or service is the best. Looking at Christmas in particular, a good example of clever advertising is Aldi’s Kevin the carrot character, a recurring festive mascot who gets involved in various Christmas related adventures, whilst also advertising Aldi’s Christmas dinner products, however the character has gained enough popularity to get his own line of cuddly toys of different sizes. We thought we'd take a look at the way in which seasonal advertising has developed over the years.
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Client Testimonials – Written, Recorded or Video?

02 November 2021

We all like to hear good news. It’s even better to hear good news from someone we know as a result of our efforts. But what do we do when it comes to sharing our great news and considering requesting a client testimonial.
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A School Pupil's Work Experience Diary (Part 2)

19 August 2021

We welcomed Avani, a 16 year old GCSE student to join us at Take One TV two weeks work experience. Here is part 2 of what she was asked to do and what she learnt.
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A School Pupil's Work Experience Diary (Part 1)

12 August 2021

We welcomed Avani, a 16 year old work experience student to work in the Take One TV office for two weeks. Here she talks about what she was asked to do and what she has learned.
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How to Keep Video Marketing Content Relevant

25 January 2021

Key things to keep your video content relevant on line and get a greater ROI on your material.
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Tips for creating an online video advert

16 January 2021

The one line audience has a short attention span and wants to get their information, education,entertainment faster and smarter. However, not just any only video will do the trick – it’s vital that the content reflects the company image and sends the right key messages.
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CPD via Video for Teachers

11 January 2021

At Take One TV, we have had the privilege of producing videos with an organisation that works closely with schools on a range of topics including Continued Professional Development.
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Adding Video to Your Marketing Strategy

06 January 2021

Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.
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Attracting New Customers

05 January 2021

A new year, new customers! Whether or not you have managed to secure a firm client base which forms the backbone of your work, all forward-thinking organisations will want to grow their business at some time or another and what better time than the new year. So how do you take that next step in trying to secure new clients? Here are some pointers:
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