Adding Video to Your Marketing Strategy
Why does Video provide a good ROI for Marketing Strategy Plans?
Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ‘59% of executives’ in a Forrester survey, ‘indicated that they would rather watch video than read text’ and 4 times as many consumers would rather watch a video about a product before buying it.
A trial done with an ecommerce site in the US found that adding video to a page just before the check out cart significantly reduced the ‘abandoned cart’ challenge. And when comparison-shopping on line, ‘74% of millennials find video helpful in making their decision to purchase’; plus, products with videos are more favoured than those without.
Maybe this growth in video viewings is due to it being more attractive and easy to view a video than to read text, it involves the senses in a more engaging way and you can get over a lot of information in a short space of time.
The Millennial Market
Another interesting statistic about millennial shoppers is that ‘60% prefer to watch a video than to read a newsletter’; this supports our experience with video newsletters for professional services which have helped refresh relations with existing clients and raise profile for new ones. Adding video to emails generates a 200-300% increase in click-through rates; a significantly better return on investment than traditional pay per click schemes and other SEO plans.
Social Media Video
Another thing to consider is social media video; social video has been shown to generate 1200% more shares than text and images combined! Videos are one of the most easily shareable forms of content so video really must be a part of a successful marketing plan. Though what you're really looking to do with social media content is to start to build a relation, becoming a trusted source of information and expert in your area, video really is a must have for social media marketing.
And finally, using video will generate more web traffic from searches, typically 42% more traffic compared to non-video users, giving a massive ‘157% increase in organic traffic from search engines’ – you’d have to be going some to do that with PPC campaigns. With 65% of executives visiting a marketer’s website after viewing a video and even more interestingly, 30% making a voice call – that’s the sort of Christmas present we’d all like for a New Year, particularly after the Covid-19 resitrictions we've all been through. If you’d like to talk about how to get your business noticed with video, give us a call, we’ll be pleased to help with a free discovery session to highlight areas you could consider for your strategy.