Why Video is a Game Changer for Training Programmes

Helping customers and employees understand and maximise the value of your product, services or processes through training is key to long-term success. However, traditional methods like lengthy manuals or pages of  FAQs often fall flat. Investing in video training libraries is an essential strategy for companies looking to deliver real, long-term value. Whether offered as standalone courses or a complement to face-to-face training, video provides consistent, high-quality learning that’s accessible anytime, anywhere. And with 83% of respondents saying they prefer watching video over audio or text for instructional content, it’s clear video should be a core element of your training mix.

In this blog, we explore the benefits of using video as a learning tool and examine how our client, Art of Brilliance, has integrated it into their training programme.

Boost Engagement & Retention

Training videos are a powerful way to boost engagement and improve retention. Unlike written materials, they break down complex topics into easy-to-digest pieces and create compelling narratives that text alone can’t match. Plus, viewers can pause, rewind, and revisit content at their own pace. As a result, learners are engaged and are more likely to retain and apply what they have learnt.

Art of Brilliance, who deliver keynotes, workshops, and coaching sessions on wellbeing and human flourishing for businesses and schools, found that video was essential for sustaining the impact of their in-person courses.

Dr Andy Cope owner of Art of Brilliance, explained: “One of the biggest challenges with training is that people get fired up during an event, but enthusiasm can fade once back in their normal routine. Providing short, uplifting videos following our events keeps our clients engaged long after the live sessions end. This approach not only boosts knowledge retention but also keeps our brand top of mind”.

 

Faster, Smarter Onboarding

There’s nothing more frustrating than purchasing a new product or service and immediately running into issues. To prevent an influx of calls from frustrated customers, video tutorials can proactively answer questions before they arise. For example, a software company could use videos to guide users through key features, such as setting up projects, assigning tasks, or generating reports. This approach boosts product adoption, customer satisfaction and brand loyalty while easing the burden on support teams.

The same principle applies to onboarding new employees. It’s about helping them feel confident and capable in their new role. Text-based manuals or one-off training sessions often leave gaps in understanding or retention. Training videos, on the other hand, offer a consistent and dynamic way to learn and can be revisited at any time without placing extra demands on trainers.

To make a real impact, you need to ensure that your videos capture attention. Most single talking-head videos can lose viewers within 10-15 seconds. That’s why it’s important to create visually appealing backgrounds, craft engaging scripts and focus on delivery and tone to ensure learners stay motivated and absorb the information.

“Providing short, uplifting videos following our events keeps our clients engaged long after the live sessions end.” (Dr Andy Cope)
 

Training That’s Accessible Anytime, Anywhere

Accessibility and flexibility are two of the biggest advantages of creating a training library. Customers and employees can access it on demand at a time that suits them, allowing them to learn at their own pace. Additionally, you can adapt videos to accommodate diverse learners by introducing features like subtitles, transcripts and language options. This ensures that your training is accessible to everyone, regardless of their location.

Over the years, Art of Brilliance has built a vault of more than 40 videos that customers can access after initial training. Packed with positive psychology and wellbeing insights, the content helps key messages land and creates a lasting impact.

“This is a win-win situation,” says Andy. “Clients can explore the material whenever they want, and it maintains brand visibility without us being in the room.”

“Some customers go a step further, subscribing for six months to host the videos on their intranet. This way, employees who missed the live training can still view the material and benefit”.

 

Scaling Learning Without Compromise

Video training offers significant benefits in scalability and flexibility. Unlike face-to-face sessions that come with related expenses, you can share video with unlimited learners, making it easy to scale across teams, locations, and time zones. Take the hospitality industry, for example. A large hotel chain could use video to standardise guest services by offering engaging content on areas such as check-in, housekeeping, and handling complaints. This approach keeps training consistent across locations and time zones, delivering a uniform guest experience while saving time and resources.

 

Building Confidence and Loyalty Through Video

Well-structured training videos play a key role in building customer confidence and loyalty by empowering users to become self-sufficient. When customers feel supported and capable, it enhances their overall experience. High-quality content also demonstrates a brand’s commitment to customer success, fostering trust and credibility. As customers gain confidence in using a product, they stay more engaged, rely less on support, and develop stronger loyalty.

This principle lies at the heart of Art of Brilliance. Their mantra, “Do it better than you have to,” captures the real value of high-quality video. As Andy explains, “Our extensive video library not only reinforces learning but also strengthens client relationships and attracts new business. It provides added value that sets us apart when clients consider different training providers.”

Reducing Training Costs

A video training library can deliver significant cost savings for organisations. Once you create the content, you can use it repeatedly, mitigating the need for multiple live sessions and associated costs. High-quality training videos can boost workplace efficiency, whether upskilling employees, providing personal growth, or teaching customers how to use a product effectively. This helps create a more capable workforce and eases pressure on support desks.

Andy from Art of Brilliance stresses the importance of involving a professional production company when building a video library. “We went into the studio and filmed multiple videos in a single day to maximise efficiency and keep costs down,” he says. “Take One understood our proposition and came up with creative ideas to bring the scripts to life. The results were highly polished videos that delivered our messages effectively and helped perpetuate our brand."

 

We asked Andy what it was like working with the TakeOneTV team, have a look at his responses. 

Conclusion

Relying solely on face-to-face training isn’t always practical, which is why integrating video content into your educational programmes is essential. Video not only boosts engagement and retention but also streamlines onboarding, improves accessibility, and builds lasting customer loyalty. It empowers organisations to create and deliver consistent, scalable, and impactful learning experiences that help your brand stand out.

Ready to Take Your Training to the Next Level?

If you are looking to create a tailored video library that engages learners and delivers a lasting impact, we are here to help.

Contact us today to find out more.