Marketing Tips, Hacks and Takeways, Part One

1) Every successful YouTube video campaign has 3 components: attract, retain & monetize

Unless some type of business objective is attached a video view is considered worthless, so try to ensure every video is connected to a measurable objective. Look at shares to social media, increased subscribers, likes/dislikes, recommendations, comments and so on.

2) Pre-roll and in-display adverts are the cheapest way to earn massive views from a highly targeted audience. However,virality requires a business plan. Marketers are taking advantage of the power paid ads to achieve virality. It may be that virality is good for the ego, but not the best course of action for a successful business video campaign.

3) Deleting a poorly performing video can dramatically improve a channel’s overall ability to rank, so keep an eye on videos with poor watch times; a thumbs down or negative comments might indicate a channel killer, and deleting it may help your good videos perform even better.

4) Translate main tags into foreign languages for increased international views in countries you can do business with. Then, pitch the video to related websites that curate content, actively seek out media opportunities & build a promotion strategy centred around a major event. For instance covid-19 is a strong hook in the media at the moment, so look for places where your covid-19 or medical related content will be understood and where views and subscribers can be increased. Avoid trying to get views by pleasing everyone, good video is targeted to specific audiences, rather than by using a scatter gun technique.

5) Every video platform is unique and requires different storytelling techniques so repurposing content cross platform may not always be a good idea. Do what works for YouTube on YouTube and do what works for Facebook on Facebook so that you target the right audience in each outlet. Bear in mind different cultural aspects of viewers too, it can be worth Anglicising materials to make them more acceptable to European audiences.

6) Videos on Facebook receive a much faster POP in views while YouTube uploaded videos receive higher view counts over longer periods of time (long tail) so consider business objectives when deciding to launch videos. Facebook & YouTube will serve different needs at different times.

7) Set up remarketing lines based on who watched, liked, commented and shared. Remarketing happens when ads are being pushed to people who have taken certain actions on the videos or web pages. Creators & brands build amazing communities when they’re able to get in front of the right people so consider taking advantage of a paid strategy to reach the people who already love the channel rather than reling solely on YouTube algorithms.

8) Of the top 10 celebrities voted by millennials (that is 20 somethings to 30 somethings), half are YouTubers. Audiences today have moved beyond traditional media and staying relevant to this generation has a lot to do with knowing who is performing well online. If trying to reach a millennial audience, then YouTube and Instagram influencers are an excellent route, at the moment that is.

If you'd like more information about using video to market your product or services, just give us a call and we'll arrange a discovery session to explore the opportunities for your business with video.