As video producers we help marketers with the rising social trend video of using video. Marketeers need to stay ahead of the social trends and shifting audience behaviours. What we are looking to do is provide information that enables informed choices for our audiences

In our fast-paced lives, we’re constantly exposed to a flood of news stories from a wide range of sources, including news outlets, websites, and social media platforms. The path that news takes to reach audiences is complex and spans multiple devices and channels.

With the right mix between analytics and insight it’s possible to successfully manage what is a fragmented environment. Things to consider include:

• Trending Topics: Identify which subjects perform best across various platforms and domains
• Story Duration: Extend the relevance of stories beyond the traditional 24-hour news window
• Audience Flow: Track how social engagement drives traffic to owned sites and influences search trends

Fine tuning your plan:

1. Content Strategy: Develop consistently impactful content that boosts your organic audience using cross-platform insights and video performance metrics.
2. Social Video Listening: Track brand mentions in real time and detect potential PR issues early. Search through billions of videos to monitor user-created content featuring your brand.
3. Influencer Identification: Locate creators who effectively connect with your target market, supported by detailed performance analytics for nearly every social video influencer.
4. Ad Sales & Brand Partnerships: Uncover valuable insights that differentiate you from competitors and help sales teams advance partnership discussions.
5. Consumer & Market Intel: Uncover and capitalize on new trends using behavioural data that highlights both promising opportunities and potential risks.

Three-step plan for integrating insights into your content strategy:

• Monitor: Establish essential monitors for your brand to understand what captures your audience’s attention.
• Validate: Gain insights into the larger, silent portion of your audience that doesn’t engage through comments.
• Apply: Anticipate emerging social trends and build a scalable formula for ongoing social media success.

The top tips to succeed:

• Real behaviour data: for example, Tubular gathers genuine behavioural data from billions of users worldwide—without using surveys, cookies, or tracking pixels.
• Impeccably organized: By offering a cross-platform perspective using proprietary categorization technology, it’s possible to streamline and structure the social video landscape into one unified system.