Take One's guide to animated logos
Your logo is arguably the most important part of your brand’s identity. It’s often the first impression of your brand and it’s how people will recognise you, so you want to make sure that it stands out and that it gives the right impression of your business. Your logo is a powerful marketing tool, you should use it to your full advantage.
Why animate a logo?
To put it quite simply, you should animate your logo to help you to stand out, be more engaging and to create brand recognition. With the world becoming more digital every day, and more and more brands are competing online for their customers’ attention, it can be hard for you to stand out.
Depending on where you post your video content, all social media sites have a limit as to how long your video can be, so you need to optimise the time that you have.
We have such a short amount of time to capture people’s attention, having an animated logo just adds that extra visual element to keep people engaged.
Here’s an example:
As you can see, you’ve been introduced to the brand and you know what the video is about, all within the first 5 seconds. This client chose to have their logo animated instead of having it static on screen for 5 seconds.
Having an animated logo can also help brand recognition. When watching TV or videos online, as soon as you see an apple with a bite taken out of it or a curved tick, you instantly know the brand without needing to watch the ad… This is brand recognition.
By starting or ending your videos with the same animated logo, you are creating brand recognition. This means that when someone sees your videos in multiple places, they can instantly know it’s you.
Things that make logos animate well
If you’re designing your logo and want it animated in the future, a clear logo with clear lines and blocks is ideal. Always ask your designer to provide the logo in a vector format such as an eps, or as a High-Resolution JPEG, this will allow our animator to access the different layers of the design and enable a smarter end product. And just a word of warning, you should not use clip art or licenced images for a logo – read the small print very carefully when buying images online as in most cases they are not cleared for use as a brand identity.
The logos above are ones that we have animated for clients in the past, the clear lines made it a lot easier to animate, as we could separate them out into blocks and animate each part separately. Having clear lines will also give you a bit more freedom as to how you would like it animated.
You can see how they were animated in our showreel
However, if your logo is already designed don’t worry, there are usually ways around it. Take a look at one of our logo showreels, these are client logos that were a bit more complex, but animated well.
As you can see, we don’t necessarily need to animate the logo itself, we can animate or create new elements around it. Although doing this will take longer.
We hope you found this article useful, if you have any questions about animated logos or video in general, don’t hesitate to get in touch.