Why You Should Make Business Videos

Why Should You Make Business Videos?  Even with all the great stats and evidence to show that well made video has a positive impact for businesses, there are people who are in the early stages of giving their video content consideration, and sometimes need more information before committing. Video marketing has become one of the most powerful tools in the marketing industry. It is not just a way to show off products or service,s but it's also a way to connect with customers, and turn them into loyal followers.

Benefits of Making a Business Video

A good video marketing strategy is creating content that people want to share with friends and family. The benefit of a business video is that it allows you to get in front of your prospects and clients when they want you, video is a 24/7 face for your business which is consistent and appropriate.  You can be sure the message is correct, but more importantly that your business is seen in a 3-dimensional way, sharing information that helps people to understand what makes you different from your competitors, and that's not just what you do but why, and how you are as people.  When costs are on par, it almost always comes down to people, people we know, like and trust – that know, like and trust can be built online with video before you ever meet your client.

How to Make a Corporate Video

The first thing to do is to plan carefully.  Look at who your target audience is and where they are likely to be looking for your content.  Then investigate what it is they want to know, and answer their questions.  This will make you the go too business and people for your sector, and when clients do contact you they will be better informed and more ready to do business.

There are many options for a company to spend its budget on. Some companies spend it on a video that is under produced, for instance self shot content, and others spend it on a video that has high production value using professional experts.  The best way to spend your budget is to do research and find out what will work best for your company.  Usually, there is space for both types of video.  The less professional and more self-shot content is really good for VLOGs and social media, which tends to have a very short shelf life;  whereas videos for training, brand support or websites have a longer shelf life, and need to be done with the brand and company ethos in mind.

One of the other reasons why you should do research before spending your budget is because there are many factors that go into the cost of a video, such as location, number of people in the video, and whether or not you need to use special equipment, like green screen or lighting or drones.

 

What is the Average Cost of Making a Business Video?

We are often asked, ‘How much does it cost to make a business video?’ That’s not easy to answer because the price can vary depending on the type of service you are looking for. A low-cost option may be as low as £500 and go up to £10,000, or more if you want something more complex.  But on average, you should allow a minimum of £2,500 for a business video which uses high quality capture and basic editing in post production.  A filming day starts at £850 and a day of post production is also £850, plus you’ll need to allow for other resources for things like graphics, music, scripting, voice artists, and of course planning and management services.

Conclusion & Next Steps:

A few final thoughts on what you should know about the cost of creating a business video.

The cost of creating a business video is a hard thing to measure because it depends on the type of video, how long it will be, and what you want it to look like.

It’s also important to consider at the outset how you are going to use your video, where it will be seen and how you will track it, be that via newsletters, website, LinkedIn or other social platforms.

You can use the following table to get an idea of how much a business video might cost:

Video Cost Estimate Table:

Type:

Short (1-2 minutes) £750-£1,200

Medium (3-5 minutes) £1,500-£2,500

Long (6-10 minutes) £2,500-£5,000

Extremely Long (> 10 minutes) £5,000+

If you’d like a guide to help get you started, please email info@takeonetv.com and we will send you one.