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Video Communication: The Future of Business

Video communication has become important in the workplace. In fact, it is estimated that by 2021, half of all business communication will be conducted over video. By using video, businesses save time and money, and offer an engaging way to connect with customers.

Introduction to Video Communication

Ever since the advent of the Internet, we have seen a huge shift in how people communicate with one another. Today, we are more likely to communicate through videos rather than text.

Video has become such an integral part of our daily lives that most platforms now offer video support - Facebook, Twitter, LinkedIn etc. Over 200 million hours of videos are watched every single day on YouTube alone!

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Why is Video Important for Your Business?

Video is a great way to communicate with your customers. It's a form of customer service that goes far beyond just having someone answer the phone. It can also be used for tutorials, presentations, and product demonstrations.

Video has become increasingly popular because it's easy to create and share. A YouTube video, for example, can be created in minutes and shared on all types of social media channels like Facebook or Twitter.

Video marketing is an inexpensive and effective way to connect with your customers. It's what keeps them engaged with your business while you wait for them to come back at some point in the future.

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How to Utilise the Power of Video for Your Marketing Plan?

Video is a powerful marketing tool that can increase conversions by up to 80%. This is because it provides an authentic and real-time experience with the brand, which reader's prefer than reading.

There are two main types of video: spontaneous and scripted. Scripted videos are much more expensive to produce but provide better quality. Spontaneous videos are much cheaper and take less time to produce, but they require a lot of editing work before publishing.

Video marketing has been proven to be very effective for many brands because they allow consumers to get the best experience possible with the company or product at an affordable price point.

Create a YouTube channel

YouTube is the most popular video-sharing website on the internet. There are hundreds of videos uploaded every minute and there are billions of hours of videos watched daily. This makes it one of the best platforms for creating a brand and generating traffic to your website, blog, or other online platform.

A YouTube channel can be created in minutes and for free by clicking “Create a new channel” on the homepage.

For help and advice on how to make the most of video for your marketing plans, get in touch on 01494 898919 or email info@takeonetv.com

 

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