Video Killed the Radio Star
In July 2021, for the first time ever, I took part in a business radio show with host Lawrence Wood on Marlow FM. The topic was ‘How can companies use imagery and video effectively to build their brand?’
Daunted, worried, anxious are definitely what I was feeling in the lead up to the show. Odd given that I work within media and I know the importance of video, vlogging, storytelling, thought leadership and digital marketing. Yet the idea of ‘having a chat’ on a platform easily accessible gave me sweaty palms.
I agreed to go on the show after having two thoughts :–
“I’m too scared, no way am I going on radio!”
“Why not, I’ll give it a go.”
I’m glad I opted for the latter and I need not have worried. Lawrence guided me throughout and reassured me in the breaks while a music track played; one of which had to be Video Killed the Radio Star by The Buggles.
A range of topics were covered from strategy, first impressions of video and imagery, quality and resolution, which platforms to use for your images and videos, how to make a difference to your clients and how drone footage can give your video the wow factor (weather permitting of course).
With life as it has been over the last 18 months, we’ve not been able to get up close and personal, but we are able to film in a covid secure way here at our studio or on clients’ site.
More recently, due to restrictions and the general acceptance that business people are recording their own video messages, we at Take One TV have been involved in editing these self-recorded videos to give them an edge, remove the unwanted parts or add an animated intro or call to action.
We talked about reasons to use imagery and video and the fact they can be personable and effective. Video drives enquiries and sales. Once you have your video, it’s yours to do with whatever you like, put it out on social channels as well as your website, on your email or advertising campaigns. There’s an abundance of possibilities.
Other creative ways of using video are:
- Animations as they can be a bit cheaper than filming teams of people and are great for captivating your audience.
- Video newsletters are an engaging way to inform your client base on recent news within the industry
Overall it was agreed that, generally speaking, watching a video is an ‘experience’. The information within is consumed and retained quicker and for longer than just reading or just listening to content. The important things we closed with were to have a high quality video, use the right platforms to reach your audience and let your personality shine through!
If you’d like to find out more about video for your business, I’d love to have a chat.