Why Video is a game-changer for MSPs
Why Video is a game-changer for MSPs
The managed service provider (MSP) industry has become highly competitive with new players constantly entering the sector. With the global managed service market projected to reach USD 1037.46 billion by 2033, MSPs must differentiate themselves to stand out to potential clients. One avenue is video marketing. According to Wyzowl, 99% of people have watched an explainer video to learn more about a product or service. So, if MSPs want to connect on a human level and make their complex solutions easier to understand, video is a no-brainer.
In this blog, we explore how MSPs can utilise video to connect with their audience, showcase their expertise and demonstrate value.
- Highlight Company Culture
In a saturated MSP market, standing out from the crowd is essential. Potential clients aren’t just looking for services, they want to understand who you are and what your brand truly stands for. So, showcasing your company culture offers a window into your values, your team and what sets your brand apart.
For example, our client Whiteready created a series of animated videos to highlight their commitment to reducing their carbon footprint. These videos not only demonstrated their sustainability goals but also helped build trust and transparency with potential clients.
Another customer, Computer Care, took a different approach by spotlighting team members and the vital roles they play in delivering successful outcomes for clients. This highlighted the depth of their expertise and reassured potential customers of the capability behind the brand. “We wanted potential customers to see the people behind the service”, said Simon Pardo, Managing Director at Computer Care. “Our team is our biggest asset, and video gave us a way to showcase their talents”.
“We also use video to attract potential employees”, Simon continues. “It offers a glimpse into what daily life is like and why our team members choose to join us. At the same time, it highlights to customers that we are investing in our people and gives them an insight into the calibre of the team”.
- Simplify Complex Solutions
Demonstrating the value and effectiveness of MSP services can be challenging, especially when your solutions are complex and not easily seen until issues arise. Also, you need to consider your audience, as not all will be technical experts. That’s where video comes in. It’s an ideal medium for simplifying technical concepts and turning them into clear, digestible content. For example, use video to explain key services like cybersecurity or cloud storage, or walk a prospect through different package options. It’s a great way to cut through jargon and help your audience understand your services.
3. Customer Success Stories
Video case studies and testimonials are another effective way to highlight your expertise. When customers talk about improved efficiency, smooth migrations, or enhanced cybersecurity, it carries far more weight than hearing it from your employees. These videos also help make IT solutions easier to understand and provide clear evidence that your MSP is a reliable, secure and proven choice.
- Build Trust Through Education
Educational content is a great way to position your organisation as a thought leader. Videos covering security tips, IT best practices or answering frequently asked questions can help demonstrate your expertise.
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Computer Care adopted this approach as part of their onboarding process. They created an animated explainer video to help prospects understand exactly what to expect. This simple yet informative video has been instrumental in converting leads into new clients.
- Enhancing SEO and Social Reach
Video is a powerful tool for boosting SEO and driving engagement on social media. Search engines favour video content as it keeps visitors on your site, reduces bounce rate and helps your page rankings, especially when videos are optimised with relevant keywords and metadata. In fact, Google is 50 times more likely to rank video content on the first page than plain text, according to AIOSEO. Moreover, search results featuring videos drive 157% more organic traffic compared to those without.
At the same time, social platforms like LinkedIn, Facebook, and Instagram prioritise video in their algorithms as it drives more engagement than static posts. For MSPs, this means greater visibility, increased website traffic, and more opportunities to connect with potential clients.
Our customer, Whiteready, highlights this as one of the main reasons for investing in video. “We were looking to improve our SEO and social reach, and video has been a game-changer”, says Luisa Bruna Caprotti, Director and Founder at Whiteready. “Since introducing videos, we have seen a noticeable increase in engagement and visitors staying on our site for longer. We’ve also found that keeping our videos short and punchy helps maintain attention and gets our message across more effectively”.
In Conclusion
As competition intensifies and the demand for managed services grows, video will become a key differentiator in setting vendors apart. Whether it’s introducing your team, simplifying complex services, or sharing client success stories, video offers a dynamic way to stand out. It offers great versatility as it can be embedded on your website, shared across social media, utilised at events and exhibitions, included in newsletters and campaigns or distributed directly to employees, collaborators, potential customers and clients. MSPs that invest in video will be better positioned to attract new business, build stronger connections and establish long-term partnerships.
Ready to harness the power of video?
Whether you’re just getting started with video or looking to expand your existing library, we’re here to help. With extensive experience working with MSPs, we can help you create compelling content from client testimonials, explainer videos, meeting the team and more.
Contact us today to explore how video can elevate your brand and drive meaningful engagement.
To view some sample videos click below:
Computer Care FAQs - Simon 2025
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