• Guide to Using Instagram Part 2

    Guide to Using Instagram Part 2
    In Part 2 of 3 of our ‘How to make the most Instagram for your Business Marketing’ on line Gina, (our guest blogger from Homer Green Senior School) looks at the best way of sharing a photo on Instagram and also shares us her five top tips for best use of the platform including updates on Stories and Boomberang!

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  • Guide to Using Instagram - Part 3

    Guide to Using Instagram - Part 3
    Instagram is a top site used for promotion of products and services for businesses. There are currently 8 million registered businesses using Instagram business profiles. In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram advertisement so it’s definitely worth looking at as a part of your digital marketing strategy. This week’s blog (thanks to Gina again) is the third part of our series on how to make Instagram work for businesses.

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  • What type of video would work for my business?

    What type of video would work for my business?
    Video is memorable, easy to ingest and thus appealing to the on line audience. Obviously, it’s vital to start planning your video content with the end in mind, that is who is your target audience and what are they looking for that you can supply? We always find it’s useful to ask clients, ‘What is it that your potential clients are searching for when they are looking for your products or services? Depending on your audience and your message, different styles of video may be more or less appropriate, and effective. Here are 5 types of video to consider.

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  • How much does a video cost?

    How much does a video cost?
    How much does it cost to make a 60 second talking head video? Well that’s a tricky question because you see buying a creative service is not like buying a box of Rice Krispies off the shelf in a supermarket (other breakfast cereals are available!). Surprisingly, it’s also not necessarily the length of the video that determines the price, and often shorter pieces are more expensive than longer format videos.

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  • Google Analytics to Measure ROI

    Google Analytics to Measure ROI
    If you want a simple method for tracking the success of certain marketing strategies, Google Analytics can be a real boon. If you just want to see traffic from certain countries or those that have just signed up for the newsletter, or blog traffic – it’s all easily done with no ‘set up’ component. You can monitor your mobile and tablet traffic with ease. You can also set up bespoke dashboards or use some of those already in the package to measure things like views on your video and links from other sites.

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