An important use of Google Analytics with your YouTube channel is to see how it steers viewers to your website and vice versa. Do they come from your website? What other types of website do they come from? Maybe with this sort of information you can start to expand your video strategy and align yourself with complimentary topics and sources.
The success and importance of video in search and marketing was perhaps recognised in 2006 when Google bought YouTube for $1.65 billion. No wonder that having video on your home page on line provides a 54 times better chance of you getting returned in a Google search result list. Of course, Google then decided to roll forward the idea of ads to monetise its investment in YouTube and capitalise on the success of the channel for brands, marketers and individuals giving yet another way in which to push potential customers to a product or service.
We all know that time is of the essence when trying to pitch your business, and on video it’s vital you get the message, as well as the look and feel, right because your video pitch will be viewed over and over on line. Creating the right impact in 60 seconds means you need to plan accordingly, so we’ve put together a few useful tips on how to prepare for appearing on camera for your first video pitch.
