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  • YouTube recommends your video

    YouTube recommends your video
    Important aspects of metadata include: descriptions, tags and closed captions. A lot, if not all, of the principles around SEO apply to the ‘suggested videos’ algorithm. Start with a title that will get people to click through, show relevance to the content and push keyword ranking. Then move on through the toolset to include annotations, playlists, links and comments. The more interesting and up to date your channel information is the more likely you are to keep people there and boost your end results.

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  • Why Content Marketing

    Why Content Marketing
    In 2016, over 20% of marketing budgets are going towards content marketing. The vital thing to remember here is that without community, that is a waste of money! To make content marketing and particularly video content marketing work, you must have approachability and create community that has humans at its heart. Content that is focused on hitting the audience with a sales pitch, rather than helping, is doomed to fail. With this in mind our blog shares 6 basic steps that will help to build a responsive and rewarding content marketing strategy.

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  • Marketing for B2B Growth

    Marketing for B2B Growth
    Learning to transition from what content worked in the past to what works nowadays means looking further back in the past. The more ‘why we do what we do’ can be answered the more effective ‘what’ will be. The first recent form of content marketing dates back to 1895, John Deere published the first custom publication. It taught farmers how to make more money using John Deere’s products. In 1900, Michelin published the Michelin Guide, providing maintenance tips and travel features to drivers. The heart of content marketing is providing the consumer with value. Video content marketing is an ideal tool for this job!

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  • Smart Content Marketing

    Smart Content Marketing
    What type of content should you be creating? How can you better understand which content formats are gaining the most traction with your audience? Provide your target audience with the kind of content that they’re craving, the kind they’ve never seen before or want to develop for future reference. Online and offline content can provide great data that helps with marketing strategy.

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  • Create a content calendar in 4 easy steps

    Create a content calendar in 4 easy steps
    Hootsuite and Google Analytics have some great facilities for measuring and managing your on line marketing successes. You can also customise your Google Analytics Dashboard to show specific measurements on video content as well as other online platforms. Likewise, YouTube have some good analytical options to measure engagement with your target audience.

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