Two-thirds of people listen to podcasts on a mobile device. The rise of smart phones has allowed people to listen to content in multiple environments, contexts and at different times of the day which were previous unavailable. So podcasts are something that have a place in the marketing strategy of any digitally aware business. However, you can also make good use of a podcast by converting video, and thereby by improved Google rankings.
If any of you saw 'The Alternative Queen's Speech' on Christmas Day and subsequent Dispatches programme on Channel 4, you'll have caught a glimpse of the power of Deep Fakes - is there a use for this in genuine communications?
The content of a video needs to be thought about. One thing to think about is why the viewer should buy from you. Think about your business; why would someone choose your business over another one who does the exact same thing? This isn’t about selling; it’s about what benefits you offer which makes the difference of someone choosing to engage with your company.
Live broadcasting platforms are becoming increasingly popular as a vehicle for marketing brands. But you need to choose your platform carefully as not all content works well on all platforms. Here are some content ideas to consider adding to your video marketing strategy in 2017 that will illustrate how to use your brand effectively and also show tasks that relate to your industry as a whole. People put a lot of trust in videos on line so it ought to be a consideration in marketing budgets going forward.
Making your first appearance on camera to promote your business, or maybe given a testimonial for a supplier? Then here are a few tips as what to wear, or not to wear, that will help put you in the Director’s good books and make you look your best.
