• Video for Professional Services: Solicitors

    Video for Professional Services: Solicitors
    Case Study for use of Video for Professional Services: INT: What difference has having the video made to your business? PETER: I think it’s made a crucial difference to our business. It makes us present differently to other solicitors; often clients are considering coming to talk to us about sensitive subjects so giving them an opportunity to ‘virtually’ met us before they call is a real benefit. In fact, we had one client come to us who had scoured the internet and looked at 23 or 30 different firms in the region and had chosen to instruct us specifically because of the video on the website.

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  • Guide to Instagram for Business

    Guide to Instagram for Business
    Our blog this week is the first part of 3 guides on how to use Instagram for business. Many thanks to Gina from Holmer Green Senior School who contributed to researching and writing this blog during her work experience placement with us. Hope you find it useful; next week we’ll be looking how to share a photo and some further tips on how to get the best out of Instagram for business.

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  • Guide to Using Instagram Part 2

    Guide to Using Instagram Part 2
    In Part 2 of 3 of our ‘How to make the most Instagram for your Business Marketing’ on line Gina, (our guest blogger from Homer Green Senior School) looks at the best way of sharing a photo on Instagram and also shares us her five top tips for best use of the platform including updates on Stories and Boomberang!

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  • Guide to Using Instagram - Part 3

    Guide to Using Instagram - Part 3
    Instagram is a top site used for promotion of products and services for businesses. There are currently 8 million registered businesses using Instagram business profiles. In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram advertisement so it’s definitely worth looking at as a part of your digital marketing strategy. This week’s blog (thanks to Gina again) is the third part of our series on how to make Instagram work for businesses.

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  • What type of video would work for my business?

    What type of video would work for my business?
    Video is memorable, easy to ingest and thus appealing to the on line audience. Obviously, it’s vital to start planning your video content with the end in mind, that is who is your target audience and what are they looking for that you can supply? We always find it’s useful to ask clients, ‘What is it that your potential clients are searching for when they are looking for your products or services? Depending on your audience and your message, different styles of video may be more or less appropriate, and effective. Here are 5 types of video to consider.

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