Deepfake technology has many worrying potential political applications, but has also piqued the interest of the Hollywood Studios providing the film production companies with the ability to resurrect long dead film stars such as James Dean, Marilyn Monroe, Heath Ledger or Marlon Brando and to feature them in new movies. Putting aside the ethical questions, there is also the question of Rights. Who actually owns the rights to these virtual performances, is it the studio that produces the movie from a computer algorithm or is it the family estate of the dead actor featuring in the movie?
We have recently had a number of requests from Golf Clubs to provide drone footage either of the club house and grounds in general, or of the course and specific holes with a view to upgrading their on-line presence. So in this blog, we share a few key things to consider when commissioning a drone video for a golf course or other outside venue.
The one line audience has a short attention span and wants to get their information, education,entertainment faster and smarter. However, not just any only video will do the trick – it’s vital that the content reflects the company image and sends the right key messages.
Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.
A new year, new customers! Whether or not you have managed to secure a firm client base which forms the backbone of your work, all forward-thinking organisations will want to grow their business at some time or another and what better time than the new year. So how do you take that next step in trying to secure new clients? Here are some pointers:
The end of the year is a great time to look back on your business’s progress and what you have achieved, but also to look ahead. New Year’s resolutions will focus your attention on what you want to achieve in the year ahead, here are some suggestions: