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  • Why add Closed Captions to Video?

    Why add Closed Captions to Video?
    The study done by Digital Networks supports our view at Take One TV that adding closed captions to YouTube videos for our clients, along with all the other SEO boosts, makes a real difference, a tangible difference to getting their videos in front of new clients. We always recommend that closed captions re included and will be doing so with evidence to prove the value from now on!

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  • Video Transcription & Search Engine Ranking

    Video Transcription & Search Engine Ranking
    In a short space of time you can see a dramatic impact on video SEO by adding in transcriptions to the video marketing mix. Here are some hints and tips as to how and why it works.

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  • Viral Videos in Advertising

    Viral Videos in Advertising
    Find out the 3 things any video needs to go viral and the 5 things that make up best practice in producing viral branded videos. Some strategies work better than others in video marketing and particularly in viral marketing; however, you don’t need to include all the elements for success – choose those relevant to you and your business and consult with an experience video producer to get the right content out to the right audience. 3 things any video needs to go viral.

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  • Practical Presentation Tips for Business Video

    Practical Presentation Tips for Business Video
    Following a few simple guidelines will have you to be prepared for your video or live presentation, and give you the confidence that nothing can go wrong, or if it does then you can manage it. So, rehearse and prepare, listen to the technical crew and organizers, make friends with them, particularly the cameraman, sound engineer and director – they can all help you if things go wrong; make sure they are in the right position and frame of mind to offer support!

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  • Common Pitfalls in Corporate Video Production

    Common Pitfalls in Corporate Video Production
    Video may look easy these days, especially with the host of prosumer cameras and access to editing software on line, but remember the old saying about ‘A little bit of knowledge can be a dangerous thing…..’ Just because it ‘looks’ straight forward don’t get lulled into a false sense of ease and think, ‘Oh we could just do it ourselves, it will be fun…and we can save loads of money.’ If you can’t do video well, professionally and at high quality, which includes all the elements of sound, vision, colour temperatures, look, style, feel and messaging, then you run the risk of coming across as unprofessional in your own business. It’s a subtle thing, but with so many factors in play such as location, lighting, sound, script, delivery to camera, equipment nuances, editing – a host of variables here that are forever growing – well, the list is endless….it’s far too easy to do a mediocre job and ruin what could be a powerful marketing tool. So invest in an experienced local video production company who can give you a top quality product both within your budget and targeted to your audience.

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