Deepfake technology has many worrying potential political applications, but has also piqued the interest of the Hollywood Studios providing the film production companies with the ability to resurrect long dead film stars such as James Dean, Marilyn Monroe, Heath Ledger or Marlon Brando and to feature them in new movies. Putting aside the ethical questions, there is also the question of Rights. Who actually owns the rights to these virtual performances, is it the studio that produces the movie from a computer algorithm or is it the family estate of the dead actor featuring in the movie?
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