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  • Tips on Video Marketing - Part 1

    Tips on Video Marketing - Part 1
    If you still need convincing, here are just a couple of persuasive statistics that illustrate how video can be a powerful tool in marketing your product:

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  • Calculating Data Rates & File Sizes for Video

    Calculating Data Rates & File Sizes for Video
    A data rate is the rate at which information being transferred. It’s expressed in terms of amount of information transferred per unit of time. So when describing the speed of a hard drive we talk in terms of Megabytes/second. Whereas compressed audio files are generally expressed in kilobytes/second. When you know the data rate at which your information is being transferred, it’s possible to determine how much storage you will require on your hard drive.

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  • Guide to encoding YouTube videos Part 1 of 2 Guide

    Guide to encoding YouTube videos Part 1 of 2 Guide
    You can upload any kind of video to YouTube, even those shot straight from your Smartphone. So what should you consider when loading videos to YouTube so as to get the best delivery results for your work? Our Technical Guru, John Groves, shares some of his insights in this Guide to getting the best quality encoding for YouTube video content, part one!

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  • What is that 'P' on the TV?

    What is that 'P' on the TV?
    The ‘P’ logo was introduced with the change in law in 2011 but surprisingly few people know what it actually stands for. If a UK programme contains product placement the ‘P’ symbol is used to warn viewers that an advertiser has paid a broadcaster to include its product. The ‘P’ logo was introduced with the change in law in 2011 but surprisingly few people know what it actually stands for. If a UK programme contains product placement the ‘P’ symbol is used to warn viewers that an advertiser has paid a broadcaster to include its product.

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  • Encoding video for YouTube Part 2 of 2

    Encoding video for YouTube Part 2 of 2
    YouTube is a user friendly platform, however there are some technical bits of ‘knowhow’ that will help you get the best out of your material when encoding. In part two of this How too… encode video for YouTube blog we start with best practice for getting the right format, then look at deinterlacing, bit rates, codecs, encoding software and share some of our recommendations for getting the best resolutions.

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