Adding Video to Your Marketing Strategy

06 January 2021

Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.
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Attracting New Customers

05 January 2021

A new year, new customers! Whether or not you have managed to secure a firm client base which forms the backbone of your work, all forward-thinking organisations will want to grow their business at some time or another and what better time than the new year. So how do you take that next step in trying to secure new clients? Here are some pointers:
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Business Resolutions

04 January 2021

The end of the year is a great time to look back on your business’s progress and what you have achieved, but also to look ahead. New Year’s resolutions will focus your attention on what you want to achieve in the year ahead, here are some suggestions:
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Stop Selling to Me!

04 January 2021

Avoid the trap of using video to sell; it's far more effective as part of a strategy that gives genuine information and builds rapport with customers first.
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5 video communication software solutions

31 December 2020

Whether you’re catching up with friends and relatives or discussing business with colleagues, it’s important to keep in contact with one another. So we thought that we would share our top 5 video conferencing applications with you.
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