Archive of: Case Study

YouTube recommends your video

30 December 2020

Important aspects of metadata include: descriptions, tags and closed captions. A lot, if not all, of the principles around SEO apply to the ‘suggested videos’ algorithm. Start with a title that will get people to click through, show relevance to the content and push keyword ranking. Then move on through the toolset to include annotations, playlists, links and comments. The more interesting and up to date your channel information is the more likely you are to keep people there and boost your end results.
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Why Content Marketing

30 December 2020

In 2016, over 20% of marketing budgets are going towards content marketing. The vital thing to remember here is that without community, that is a waste of money! To make content marketing and particularly video content marketing work, you must have approachability and create community that has humans at its heart. Content that is focused on hitting the audience with a sales pitch, rather than helping, is doomed to fail. With this in mind our blog shares 6 basic steps that will help to build a responsive and rewarding content marketing strategy.
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Marketing for B2B Growth

30 December 2020

Learning to transition from what content worked in the past to what works nowadays means looking further back in the past. The more ‘why we do what we do’ can be answered the more effective ‘what’ will be. The first recent form of content marketing dates back to 1895, John Deere published the first custom publication. It taught farmers how to make more money using John Deere’s products. In 1900, Michelin published the Michelin Guide, providing maintenance tips and travel features to drivers. The heart of content marketing is providing the consumer with value. Video content marketing is an ideal tool for this job!
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Create a content calendar in 4 easy steps

30 December 2020

Hootsuite and Google Analytics have some great facilities for measuring and managing your on line marketing successes. You can also customise your Google Analytics Dashboard to show specific measurements on video content as well as other online platforms. Likewise, YouTube have some good analytical options to measure engagement with your target audience.
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Video Content on Facebook

30 December 2020

As with all communications, the best way to make video work as a marketing tool is to begin with the right message for your target audience; then test the message, just to check that you’re right and that nothing significant has changed in audience metrics then take full advantage of SEO friendly optimisation techniques. Facebook and Facebook Live are changing the way brands use videos, allowing them to build more personal and engaging relationships with their audience. Here are a few tips to help your video marketing strategy get off to a flying start.
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How to promote your YouTube Channel

30 December 2020

YouTube is the second largest search engine in the world, with Google – who own YouTube – being the largest, so making the most of getting your YouTube Channel found is a vital part of any on line marketing strategy. Here are a few ideas to help you make more of the power of your videos on YouTube.
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Using Video for On Line Sales & Marketing

30 December 2020

Businesses can spend a lot of time and effort trying to get themselves ranked well on Google, and found above their competitors. This can include a myriad of resources from Google Pay Per Click, to email blasts, to social media platforms, webinars to name just a few of the areas that marketing professionals need to understand these days to get a positive marketing strategy that delivers results. Businesses need to be found on line, so how can you make this happen more easily and how can adding video to your marketing mix help?
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Add Value to Budgets with Video Localisation

30 December 2020

An important use of Google Analytics with your YouTube channel is to see how it steers viewers to your website and vice versa. Do they come from your website? What other types of website do they come from? Maybe with this sort of information you can start to expand your video strategy and align yourself with complimentary topics and sources.
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Using Video in Marketing

30 December 2020

The success and importance of video in search and marketing was perhaps recognised in 2006 when Google bought YouTube for $1.65 billion. No wonder that having video on your home page on line provides a 54 times better chance of you getting returned in a Google search result list. Of course, Google then decided to roll forward the idea of ads to monetise its investment in YouTube and capitalise on the success of the channel for brands, marketers and individuals giving yet another way in which to push potential customers to a product or service.
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Tips for Appearing on Video

30 December 2020

We all know that time is of the essence when trying to pitch your business, and on video it’s vital you get the message, as well as the look and feel, right because your video pitch will be viewed over and over on line. Creating the right impact in 60 seconds means you need to plan accordingly, so we’ve put together a few useful tips on how to prepare for appearing on camera for your first video pitch.
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