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  • blog date 09 February 2015

    Content Marketing for Business Videos

    Content marketing should be approached like a marathon not a sprint, experts suggest. Marcus Sheridan, an American business owner, who turned to content marketing during the recession states: “Business owners have the expertise to educate prospects with essential information, both good and bad, about your industry, which establishes trust that can lead to sales. But you have to commit for the long haul and not expect instant results. When you commit to being the most helpful teacher in your industry you can earn attention, loyalty and ultimately, more business.”




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