Blog: archive page

26 July 2020

Branding Your Videos

In today’s digital world, video can and should play an important part in your brand story; when done well, your video content should be a seamless continuation of your brand. Companies that use video are 65% more effective at maintaining consistent, relevant, personalized communications with customers and prospects; 72% of senior executives say that they prefer video as their main source of gathering information, so getting the brand right on your video content is essential. It’s not a separate entity, but part of an organic whole. This short blog shares some insights and tips on how to ensure your video brand is aligned with your overall brand.
22 August 2019

Tips to help you improve your video results

Businesses that are keen to stay ahead of their competition or even just make sure potential clients find them first when searching online are using video as a key part of their marketing toolkit.

So here are a couple of key mistakes that we often see which we hope will help you get better results from your video marketing.
09 July 2019

My First Year at TakeOneTV

I have been working at TakeOneTV as a marketing assistant for just over a year now while doing my digital marketing apprenticeship. To celebrate one year, I thought it would be nice to take a little look at some of the things I’ve been doing.
06 June 2019

Preparing your script

When presenting to camera it may be very tempting to say you’ll do it on the spot because you’re used to presenting to people at seminars, in meetings, to potential clients and at networking events all the time. However, presenting to camera is very different from presenting to people face to face.
16 May 2019

The importance of liking and sharing

With social media being such a big part of peoples’ day to day lives, it makes sense that more and more businesses are getting an extended online presence beyond their website. But one thing we have been noticing more and more, is business pages that haven’t posted, or commented on anything, and don‘t engage with people.
10 May 2019

Animations in marketing

As we have discussed before in our previous blog there are many different types of video that you can use in your marketing strategy. However, one type of video that we have been seeing more of recently is animation.
25 April 2019

Preparing to be interviewed on Camera – Part Three of Three

If you are a business that is looking grow, you will almost certainly be asked to appear on camera at some point as part of your marketing strategy.
18 April 2019

Preparing to be interviewed on Camera – Part Two of Three

Video is a really powerful way to promote your business because it allows your customers to have a virtual meeting with you, to get a feel for who you are and build rapport through shared knowledge.
28 March 2019

Webshotz part 2

This is part 2 of our Webshotz blog. Here are some more tips to help you prepare for appearing on camera.
21 March 2019

Webshotz Part 1

The video, produced for web use, is an opportunity for you to introduce yourself, your products or your services personally to potential customers. Here are a few tips to help you prepare for appearing on camera.