Archive

Guide to Using Instagram - Part 3

30 December 2020

Instagram is a top site used for promotion of products and services for businesses. There are currently 8 million registered businesses using Instagram business profiles. In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram advertisement so it’s definitely worth looking at as a part of your digital marketing strategy. This week’s blog (thanks to Gina again) is the third part of our series on how to make Instagram work for businesses.
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What type of video would work for my business?

30 December 2020

Video is memorable, easy to ingest and thus appealing to the on line audience. Obviously, it’s vital to start planning your video content with the end in mind, that is who is your target audience and what are they looking for that you can supply? We always find it’s useful to ask clients, ‘What is it that your potential clients are searching for when they are looking for your products or services? Depending on your audience and your message, different styles of video may be more or less appropriate, and effective. Here are 5 types of video to consider.
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How much does a video cost?

30 December 2020

How much does it cost to make a 60 second talking head video? Well that’s a tricky question because you see buying a creative service is not like buying a box of Rice Krispies off the shelf in a supermarket (other breakfast cereals are available!). Surprisingly, it’s also not necessarily the length of the video that determines the price, and often shorter pieces are more expensive than longer format videos.
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Google Analytics to Measure ROI

30 December 2020

If you want a simple method for tracking the success of certain marketing strategies, Google Analytics can be a real boon. If you just want to see traffic from certain countries or those that have just signed up for the newsletter, or blog traffic – it’s all easily done with no ‘set up’ component. You can monitor your mobile and tablet traffic with ease. You can also set up bespoke dashboards or use some of those already in the package to measure things like views on your video and links from other sites.
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Do you want happier customers?

30 December 2020

To promote alertness and concentration in the workplace use the scents of rosemary and cinnamon. These scents are ideal for an environment where attention to detail is critical, such as banks. Cutting video carefully will also keep attention but it is a real skill; so many videos offer a talking head in one place for far too long; change the shots and keep the mind/eye engaged! However, don’t change the shots just for the sake of it; if the words and message are well crafted and delivered, it may be perfect as it is. That’s where the skill of professional video producers can guide you as to the best results.
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Video Tips for Solo Businesses

30 December 2020

Engagement is what makes content marketing a great tool for any business. Engaged viewers are more likely to share the content with others and thy will also spend more time on the company’s website. This allows the company to exploit the viewers to gain exposure, increase traffic, brand a product or earn additional revenue with advertisements. To create content to engage people focus on what people want to find out about the brand. Define & Clarify to the potential customers what problems the company solves for them. Most people like to have more information about a product they are interested in before buying it. They want to know if it will provide them with what they want, and if it’s easy to use. It’s still the old sell the sizzle and not the sausage message. In video, don’t sell a product or service but share the benefits of what using the product or service brings.
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Video Marketing for SMEs

30 December 2020

What is the Most Effective Type of Video Content? More than half of the companies that have a successful video marketing strategy opt for customer testimonials, demonstration videos and explainer or tutorial videos. Customer testimonials being seen as the most effective is not surprising, as it was the most savvy way to provide the social proof that drives results outside of the video marketing. Customer testimonials are twice as effective as case studies, this displays the difference between a company telling their own story & the customers telling the story for the company.
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Eight tips for successful video content

30 December 2020

Eight tips to help you make the most of your YouTube video marketing including reasons to translate tags in foreign languages for increase international views in countries you can do business with, reasons to delete videos from your channel and whether to repurpose cross channel.
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Why add Closed Captions to Video?

30 December 2020

The study done by Digital Networks supports our view at Take One TV that adding closed captions to YouTube videos for our clients, along with all the other SEO boosts, makes a real difference, a tangible difference to getting their videos in front of new clients. We always recommend that closed captions re included and will be doing so with evidence to prove the value from now on!
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Video Transcription & Search Engine Ranking

30 December 2020

In a short space of time you can see a dramatic impact on video SEO by adding in transcriptions to the video marketing mix. Here are some hints and tips as to how and why it works.
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