Archive of: 2020

YouTube recommends your video

30 December 2020

Important aspects of metadata include: descriptions, tags and closed captions. A lot, if not all, of the principles around SEO apply to the ‘suggested videos’ algorithm. Start with a title that will get people to click through, show relevance to the content and push keyword ranking. Then move on through the toolset to include annotations, playlists, links and comments. The more interesting and up to date your channel information is the more likely you are to keep people there and boost your end results.
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Why Content Marketing

30 December 2020

In 2016, over 20% of marketing budgets are going towards content marketing. The vital thing to remember here is that without community, that is a waste of money! To make content marketing and particularly video content marketing work, you must have approachability and create community that has humans at its heart. Content that is focused on hitting the audience with a sales pitch, rather than helping, is doomed to fail. With this in mind our blog shares 6 basic steps that will help to build a responsive and rewarding content marketing strategy.
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Marketing for B2B Growth

30 December 2020

Learning to transition from what content worked in the past to what works nowadays means looking further back in the past. The more ‘why we do what we do’ can be answered the more effective ‘what’ will be. The first recent form of content marketing dates back to 1895, John Deere published the first custom publication. It taught farmers how to make more money using John Deere’s products. In 1900, Michelin published the Michelin Guide, providing maintenance tips and travel features to drivers. The heart of content marketing is providing the consumer with value. Video content marketing is an ideal tool for this job!
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Smart Content Marketing

30 December 2020

What type of content should you be creating? How can you better understand which content formats are gaining the most traction with your audience? Provide your target audience with the kind of content that they’re craving, the kind they’ve never seen before or want to develop for future reference. Online and offline content can provide great data that helps with marketing strategy.
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Create a content calendar in 4 easy steps

30 December 2020

Hootsuite and Google Analytics have some great facilities for measuring and managing your on line marketing successes. You can also customise your Google Analytics Dashboard to show specific measurements on video content as well as other online platforms. Likewise, YouTube have some good analytical options to measure engagement with your target audience.
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Social Marketing and Video Content

30 December 2020

One of the most common challenges that clients perceive with social marketing videos is not having enough to talk about or show on camera. People often feel they don’t have enough content that will be sufficiently engaging and appeal to their audience. Here are some ideas to help you get your video marketing strategy calendar filled out!
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Drones for Video and 360 Degree Footage

30 December 2020

Well, it was never going to be a big seller though some businesses made a profit for a short time and in some cases, usually films! We’re talkinga bout 3D technology of course, and 3D can be used well, if used subtlety, thought it’s now a thing of the past and have to say we never, ever got to use the facility on our editing systems as most business and corporate video work is more interested in the message than the new technology. That said, one thing which may need attention though is 360 video, and more importantly 360 Aerial video so here are few tips and hints about what to consider and what is available.
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Video Content on Facebook

30 December 2020

As with all communications, the best way to make video work as a marketing tool is to begin with the right message for your target audience; then test the message, just to check that you’re right and that nothing significant has changed in audience metrics then take full advantage of SEO friendly optimisation techniques. Facebook and Facebook Live are changing the way brands use videos, allowing them to build more personal and engaging relationships with their audience. Here are a few tips to help your video marketing strategy get off to a flying start.
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How to promote your YouTube Channel

30 December 2020

YouTube is the second largest search engine in the world, with Google – who own YouTube – being the largest, so making the most of getting your YouTube Channel found is a vital part of any on line marketing strategy. Here are a few ideas to help you make more of the power of your videos on YouTube.
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Using Video for On Line Sales & Marketing

30 December 2020

Businesses can spend a lot of time and effort trying to get themselves ranked well on Google, and found above their competitors. This can include a myriad of resources from Google Pay Per Click, to email blasts, to social media platforms, webinars to name just a few of the areas that marketing professionals need to understand these days to get a positive marketing strategy that delivers results. Businesses need to be found on line, so how can you make this happen more easily and how can adding video to your marketing mix help?
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