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  • Tips on Video Marketing - Part 1

    Tips on Video Marketing - Part 1
    If you still need convincing, here are just a couple of persuasive statistics that illustrate how video can be a powerful tool in marketing your product:

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  • Calculating Data Rates & File Sizes for Video

    Calculating Data Rates & File Sizes for Video
    A data rate is the rate at which information being transferred. It’s expressed in terms of amount of information transferred per unit of time. So when describing the speed of a hard drive we talk in terms of Megabytes/second. Whereas compressed audio files are generally expressed in kilobytes/second. When you know the data rate at which your information is being transferred, it’s possible to determine how much storage you will require on your hard drive.

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  • Guide to encoding YouTube videos Part 1 of 2 Guide

    Guide to encoding YouTube videos Part 1 of 2 Guide
    You can upload any kind of video to YouTube, even those shot straight from your Smartphone. So what should you consider when loading videos to YouTube so as to get the best delivery results for your work? Our Technical Guru, John Groves, shares some of his insights in this Guide to getting the best quality encoding for YouTube video content, part one!

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  • What is that 'P' on the TV?

    What is that 'P' on the TV?
    The ‘P’ logo was introduced with the change in law in 2011 but surprisingly few people know what it actually stands for. If a UK programme contains product placement the ‘P’ symbol is used to warn viewers that an advertiser has paid a broadcaster to include its product. The ‘P’ logo was introduced with the change in law in 2011 but surprisingly few people know what it actually stands for. If a UK programme contains product placement the ‘P’ symbol is used to warn viewers that an advertiser has paid a broadcaster to include its product.

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  • Encoding video for YouTube Part 2 of 2

    Encoding video for YouTube Part 2 of 2
    YouTube is a user friendly platform, however there are some technical bits of ‘knowhow’ that will help you get the best out of your material when encoding. In part two of this How too… encode video for YouTube blog we start with best practice for getting the right format, then look at deinterlacing, bit rates, codecs, encoding software and share some of our recommendations for getting the best resolutions.

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  • To Green Screen, or not on Video?

    To Green Screen, or not on Video?
    Using a green screen can save you time in both pre-production, production and post. There is no need to scout locations, carry out recces or look for props to fill a set. So depending on the content, message and budget it’s worth considering a green screen studio and discussing with your video production company.

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  • Planning your Video Shoot Part 1

    Planning your Video Shoot Part 1
    The filming of a corporate video is only a small part of the process; the most important part is the planning and preparation that takes place before filming. However, assuming you’ve got to the filming stage and are well prepared, in this 3 part guide we share a few tips on how to ensure a successful shoot based on our knowledge of over 25 years in the video production industry. We will cover preparation, location considerations, economical shooting, audio mishaps to avoid and value of holding shots.

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  • Planning your Video Shoot Part 2

    Planning your Video Shoot  Part 2
    Let’s make a movie – part two of our hints and tips on preparing for a video shoot. Successful video that delivers a good return on investment needs a lot of planning and strategy; for a good shoot that goes to schedule and provides the best footage for post production, you need to plan. So we hope you find our hints and tips useful for your next production. Of course, if you want to discuss how we can work with you to create a powerful bit of movie magic for your business, just give us a call!

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  • Guide to Filming Styles & Techniques

    Guide to Filming Styles & Techniques
    Whether you’re doing a 20 to 30 second commercial, a 1-3 minute infomercial or an in-depth documentary, you’ll find this essential guide to the different types of video styles and techniques a useful platform to start from.

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  • Video for Professional Services: Solicitors

    Video for Professional Services: Solicitors
    Case Study for use of Video for Professional Services: INT: What difference has having the video made to your business? PETER: I think it’s made a crucial difference to our business. It makes us present differently to other solicitors; often clients are considering coming to talk to us about sensitive subjects so giving them an opportunity to ‘virtually’ met us before they call is a real benefit. In fact, we had one client come to us who had scoured the internet and looked at 23 or 30 different firms in the region and had chosen to instruct us specifically because of the video on the website.

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