Video is a powerful marketing tool, and when used well can really improve the return on investment. We are all becoming much more visually aware, and statistically it seems that, given the choice, we prefer to see and hear information before we read more detail. ’59% of executives,’ in a Forrester survey, ‘indicated that they would rather watch video than read text,’ and 4 times as many consumers would rather watch a video about a product before buying it.
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